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Migraine Buddy

A migraine tracking app with insights, records and reports for people who suffer from migraines.

migrainebuddy.comApp Store3 sources8 tips
In short

Migraine Buddy tracks only migraines yet earns roughly $50,000 to $55,000 a month, with about 15,000 downloads a month driven by ASO and strong ranking for 'migraine tracker'. It converts without a free trial despite weak onboarding and paywall. Lesson: a narrow painkiller niche, one core feature, and a search term people already use can produce high revenue per download.

At a glanceA narrow painkiller niche earns well despite weak onboarding
  1. 1Pick painkiller keywordNarrow problem, not broad like meditation
  2. 2Users convert readilyPainkiller users accept a hard paywall
  3. 3Earn despite weak funnelAbout $50,000 a month
  4. 4Target weak incumbentsWeak onboarding and paywall are openings

From Sensor Tower, podcast quote

What was said about Migraine Buddy

  • Migraine Buddy shows a painkiller niche can earn well despite weak onboarding and paywall. The app makes about $50,000 a month even though its onboarding and paywall are weak. Sensor Tower showed about $70K a month from 30K iOS downloads.

    It is used as an example of picking a narrow problem people will pay to solve (migraine tracking, like green noise) instead of a broad category like meditation. Painkiller users convert well enough to take a hard paywall, so incumbents with weak onboarding and paywalls are good targets. Quote: "So you try to find these painkiller keywords that people are more likely to pay."

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