App Masters · Aug 15Cracking the Code: App Store Optimization for Apps Struggling with Downloads
Its Keyword Inspector shows popularity scores, top results and each result's new ratings over the last 30 days. Its competitor keywords report runs a keyword gap analysis on the top five apps in about an hour, and it estimates downloads, such as about 53,000 for the second Solitaire app.
Tips
- Run a keyword gap analysis on the top five results▶ 7:17The whole process takes about an hour, not six weeks.
- Mine competitor keyword reports for terms you never thought of▶ 6:02BBC found a keyword competitors used that they had simply never thought of, and saw an immediate increase in ranks once they used it.
- Track chosen keywords, ship them in name, subtitle and keyword list, then watch trends▶ 8:26
- Judge keyword ability by ratings from the last 30 days▶ 3:28A million lifetime ratings looks great, but ASO is driven by the recent window.
- In brandless categories like solitaire, you must show up first in search▶ 10:39The second solitaire app gets about 53,000 downloads with no paid ads, per AppFigures estimates.
