App Masters · Jul 18Mobile Ad Fraud Bots & Inefficient Marketing Campaigns
Adjust's attribution data gives more data points than marketers expect, and it bought Unbotify to flag bot installs and in-app actions. It tests every user every time, since some players use a bot only after a few days.
Tips
- Act on inefficient campaigns as soon as the data shows them▶ 1:55Paxman says teams that review numbers only at month end are turning a blind eye to data they are paying for.
- Screen for bots in installs and in-app actions▶ 5:12Adjust acquired Unbotify, whose SDK tells whether device interaction is human, to protect ad spend.
- Check users for bots throughout the app experience, not just at install▶ 7:10Adjust tests the user every single time, because some people play a few days and then use a bot to win.
