All apps and companies

Company · Education

Udemy

An online course marketplace for creators and learners.

udemy.com App Store3 sources5 tips

What was said about Udemy

Product strategy and PMF2

Learn the four-step platform cycle before betting on any new distribution channel▶ 9:54The same cycle played out at Facebook, Google, iOS, LinkedIn company pages and personal profiles, and Udemy.Lenny's Podcast · Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
Plan your exit from the platform the moment you enter▶ 59:55Facebook, Google, LinkedIn and Udemy all squeezed organic reach or rev share over time, and many companies built only on those channels were hurt.Lenny's Podcast · Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour

Paywalls and pricing1

Use a high list price and deep discounts with urgency to signal value▶ 1:09:40Udemy typically sold a $100 list price course for $10 during deals.Lenny's Podcast · Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition

App Store and ASO1

Build growth in stages: search, then conversion, then recommendations▶ 11:08App Masters · How to Build a Media Empire From Apps

Experimentation and analytics1

Check conversion data daily with the platform's built-in tools▶ 16:46He is improving sales videos and seeing immediate results from the conversion data.App Masters · How to Build a Media Empire From Apps

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