StudyBlue
A flashcard study app that competed with Quizlet.
- 1Forced early sign-upAccount registration required early on
- 2Repackaged pricingChanged what free users could do
- 3Set creation fellNon-subscribers made fewer sets
- 4Quizlet pulled aheadVolumes matched until about 2015 or 2016
From StudyBlue page notes, growth library
What was said about StudyBlue
StudyBlue forced early sign-up and repackaged pricing, cutting set creation by non-subscribers. It required account registration early in the experience and changed its pricing and packaging. Set creation by non-subscribers fell as a result.
The change touched what free users could do, not only what paying users got.
StudyBlue kept pace with Quizlet until about 2015 or 2016, then fell behind. User volumes at the two flashcard apps matched until roughly 2015 or 2016. After that, Quizlet pulled ahead.
The source places this next to the registration and pricing changes but does not give a number for the gap.
Charge for features that don't touch how new users arrive and activate. Discord's core loop was friends inviting friends, so it paywalled power features like file upload size and custom emojis, which don't stop anyone joining a server. A Photomath rival capped the number of scans and killed its core loop, while Photomath monetized something else and saw roughly a 100x outcome.
The rival sold for perhaps 10x less or lower. The paid features must still be genuinely valuable to someone. In the source's words: "you don't want to disrupt that flow."
How Discord Completely Redesigned its Mobile Apps
It forced early account registration and changed pricing and packaging, which cut set creation by non-subscribers. Its user volumes matched Quizlet's until about 2015 or 2016, then Quizlet pulled ahead.
StudyBlue forced early sign-up and repackaged pricing, cutting set creation by non-subscribers. It required account registration early in the experience and changed its pricing and packaging. Set creation by non-subscribers fell as a result.
The change touched what free users could do, not only what paying users got.
StudyBlue kept pace with Quizlet until about 2015 or 2016, then fell behind. User volumes at the two flashcard apps matched until roughly 2015 or 2016. After that, Quizlet pulled ahead.
The source places this next to the registration and pricing changes but does not give a number for the gap.
Charge for features that don't touch how new users arrive and activate. Discord's core loop was friends inviting friends, so it paywalled power features like file upload size and custom emojis, which don't stop anyone joining a server. A Photomath rival capped the number of scans and killed its core loop, while Photomath monetized something else and saw roughly a 100x outcome.
The rival sold for perhaps 10x less or lower. The paid features must still be genuinely valuable to someone. In the source's words: "you don't want to disrupt that flow."
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