App Masters · Sep 7🧐 Market Research for an App - Save time and money with this tip
The most popular app in the sleep niche, making about $500,000 a month, yet the niche falls off sharply below it.
Tips
App · Health & Fitness
Sleep Cycle
A sleep tracker and smart alarm app.
What was said about Sleep Cycle
App Store and ASO5
- Mine your positive reviews for phrases to use in screenshot copy▶ 5:14Reviews of Sleep Cycle about not knowing you snore and being woken at the right moment match the app's own screenshot messaging.App Masters · App Store Screenshots: How to Write Killer Sales Copy to Increase Downloads
- Read competitor suggestion reviews and turn them into screenshot angles▶ 6:26A Sleep Cycle reviewer asked for Spotify integration, which a competitor could lead with as 'integrated with Spotify' or 'Apple Music and Spotify'.App Masters · App Store Screenshots: How to Write Killer Sales Copy to Increase Downloads
- Feature the benefit reviewers repeat most, in their own words▶ 7:05Sleep Cycle's screenshot 'wakes you up at the perfect time' already matches what reviewers praise.App Masters · App Store Screenshots: How to Write Killer Sales Copy to Increase Downloads
- Swap a weaker screenshot for the feature users keep requesting▶ 8:10Two separate reviewers suggested waking up to a playlist or to sleep in silence.App Masters · App Store Screenshots: How to Write Killer Sales Copy to Increase Downloads
- Answer common user questions directly in a screenshot headline▶ 7:27App Masters · App Store Screenshots: How to Write Killer Sales Copy to Increase Downloads
Product strategy and PMF1
Experimentation and analytics1
App Masters · Sep 7App Masters · Feb 19ASO Tool Review: How to Use Mobile Action to Increase Downloads
The update timeline showed it recently changed its icon, top in-app purchases and screenshots. It moved one screenshot to first place and added one for snoring recording, and keeping the change for six months suggests it worked.
Tips
App Masters · Feb 9App Store Screenshots: How to Write Killer Sales Copy to Increase Downloads
Used as the worked example: its screenshots cover waking at the right time, two people in bed and the new snoring detection. Reviews mention not feeling groggy, asks for Spotify integration and waking to a playlist, which show copy ideas and gaps a competitor could fill.
Tips
- Mine your positive reviews for phrases to use in screenshot copy▶ 5:14Reviews of Sleep Cycle about not knowing you snore and being woken at the right moment match the app's own screenshot messaging.
- Read competitor suggestion reviews and turn them into screenshot angles▶ 6:26A Sleep Cycle reviewer asked for Spotify integration, which a competitor could lead with as 'integrated with Spotify' or 'Apple Music and Spotify'.
- Feature the benefit reviewers repeat most, in their own words▶ 7:05Sleep Cycle's screenshot 'wakes you up at the perfect time' already matches what reviewers praise.
- Swap a weaker screenshot for the feature users keep requesting▶ 8:10Two separate reviewers suggested waking up to a playlist or to sleep in silence.
- Answer common user questions directly in a screenshot headline▶ 7:27
More in Health & Fitness
Health & FitnessCalm
A meditation and sleep app with guided sessions and celebrity-narrated Sleep Stories.
45 sources · 102 tips
Health & FitnessCal AI
A calorie tracking app that logs meals from photos, grown largely through influencer and UGC videos.
28 sources · 104 tips
Health & FitnessHeadspace
A meditation and mental wellness app with guided sessions and subscriptions.
27 sources · 50 tips
Health & FitnessFlo
A data tool that combines app analytics into one view and is adding AI agents.
10 sources · 31 tips
Health & FitnessLadder
A strength training app with human coaches, a workout journal and a nutrition feature.
12 sources · 39 tips
Health & FitnessZero
An intermittent fasting tracker app that teaches fasting and builds habits toward metabolic health.
6 sources · 21 tips
Health & FitnessRise
A sleep and energy app that helps people track and pay down their sleep debt.
3 sources · 29 tips
Health & FitnessRunna
A personalized running coach app that builds adaptive training plans around a runner's race goals.
6 sources · 28 tips