ASO Tool Review: How to Use Mobile Action to Increase Downloads

coming up I'm gonna review one of my favorite ASO tools called mobile action and how you can use it to consistently increase your downloads stay tuned what is up app nation it is Steve P Jung founder of app masters welcome to the YouTube channel and today I want to really focus on one of my favorite tools called mobile action now I got to hang out with I cute who is the CEO of mobile action past a couple of days at an event there's a really good time and we kind of work together on trying to put this video together because it is something that I use and I actually pay for as well so I'm gonna go through some of the features of mobile action so you can see some of my favorite ways and then go into some of the premium features as well that you know you'll have to pay a little bit more to get access to these premium features but I'll give you the basics if you want to see how to do that and this

is a tool that we routinely use so if you focus on Google Play I do recommend using mobile action because from what I've seen for our clients is it has a lot more accurate data and if you've watched some of my later earlier or recent videos you'll see that their search traffic score which I thought was a little bit suspect is now up to par and it matches what Center Tower is telling me in terms of search traffic but the difficulty is right on point and that's how we've been able to routinely increase downloads we for some of our clients we did 55% on Google Play for one client and then another one that was a bigger client we did about 10% and that's a lot trust me they were already doing pretty well and so when we did that 10% we did pretty well for them as well so it does work I'm gonna show you how I use mobile action and then you can use it as well let's get into it all right so here is my app called midnight

owl sleep sound and I'm actually doing a case study on this particular app with routine like regular updates in the app masters Academy if you want to check that out but here it is I loaded up all the keywords that we're sort of targeting in the ASO part and this is what I really love about mobile action right I was able to put all these keywords in here and then see the church search score which is pretty accurate compared to Apple and all that stuff and then the chance so as you can see like I'm looking for keywords that have a high chance and load which is low difficulty that's essentially what it means and good traffic so here's a keyword that I'm trying to rank for called Shh because it's about sleeping all right we're number fourteen so you can see that's what I'm trying to do midnight pulp which I think it's a game but essentially I saw that there's a hundred percent chance I'm gonna rank

well for it and I'm number two right so these are keywords that I'm all considering and these are the good ones I mean I will X I'm number two for this one because it's 92 percent chance and 46 percent I'm 46 search traffic so a lot of good traffic for that keyword and I'm number two for it because of the chance scores so I'm really looking through the chance scores especially if you're on a tight budget chance is gonna play a really key part for whether you decide on whether to optimize for that keyword or not chance is huge that's what I really focus on that's what I really look for all right that's why and if you look it through my video it's you know I do say like try to use both because if both tools are telling you low competition then it is a likely high likelihood that you're gonna rank well for it if one tool is that mobile action seems to be the most accurate of all the other tools on it so

that's one of the different ways and as you can see look a lot of different keywords so when I'm doing ASO I actually try to come up with about a hundred plus keywords and then run the data and then based off the data that I see then I use you know I figure out okay well this keyword has a lot of traffic low competition I should put in the US title or so forth I make that determination based off the data so it's a completely data Dervin and it's one of the reasons why we've been able to routinely double impressions for our clients like glittery double one client was like I don't know Steven would tripled his impressions like we impressions go through the roof because it's data-driven and then with the download side it's anywhere from 20 30 100 percent like we routinely consistently increased downloads as well just using this particular process okay so this is just the basic what I would say is definitely sign up for a tool I

know a lot I talked to a lot of people who say I don't have the budget on the budget look if you're gonna take this seriously this is like $59 a month that's $60 right like it's worth it if you're if you can't pay about $60 a month you're probably not that serious about the app business so I do think that you should definitely invest right invest in an ASO tool to really figure out okay what can I do what kind of keywords can I really target and go forward with it so that's the easiest way from the basic plan this is how you do it alright look at the data pull that data and then determine which keywords are gonna go into your app name your subtitle your keywords field on the google play side your app name your short description and your long description and the biggest weight that you're gonna get this is worth repeating is putting it to the app name and the short description okay especially on

Google Play that's how we've been able to increase downloads for our clients because it's in the app name and the short description when I put things into the long description it doesn't really work as well as if it's in the short description or the app name okay same thing with iOS you want the biggest weight the biggest keywords like midnight and that's why I called it midnight owl because it has a lot of traffic and a little competition now wanted a night owl in there because I want an owl right so I'm renaming all this but I wanted that in as well because if you look at our spit my Spanish Mexico you'll see it's actually called a night owl in that localization rather than midnight owl because I'm trying to rank really well for that keyword okay now I'm gonna show you some of the other features that I like now these this is the premium side of the service and so if you sign up for the $59 plan you're not gonna

have that but this is enough this is what I'm this is what I've been on for a very very long time and it says all I use and that's how we've been able to consistently increase downloads now if you're a Bala and if you want to get access to some of the really cool stuff here's what I will show you so here's a tab that I love called organic downloads by keywords now there's no real tool that gives you this data and I don't know how accurate this data is but you can see that I the 91% of my downloads are coming from this search term night owl X now what I think is happening is mobile action is saying okay well you ranked number two for that term Steve and as a ton of traffic so most likely you're gonna get a ton of downloads from that because the other keywords that you're ranking well for they might not have that much traffic or you're really in not in the top three which is you know what you need to be to

get those downloads right so that's how I use it you can put some of your competitors in there and they kind of get a sense of what their ranking well for or I'm sorry what their what's driving their downloads and kind of get a sense of okay using that keyword research find out what your competitors are doing and then maybe target those keywords based on the data you see so these are all tracked but you can click track here to get the traffic source so let's check it out hit the sack I don't know this wasn't keyword I was considering hit the sack so again like not a ton I'm number one so that's kind of cool but there's not a lot of search traffic for it so probably not worth targeting but it's good to see that I'm number one for that particular term and you can see you know I'm probably ranking well for it because there's not that me down there's not that many apps but also there's not that

much traffic so that's why it's you know zero point one of my downloads maybe one person downloaded through there alright cool so that's the other one I really like that one the other thing I really use a lot and this is again in the in the premium premium version is the app update timeline and this is where you can see so if I had a huge app competitor you can see like oh when they last change what do they add what they do you can see all of that and you can see the different screenshots and all that so all right so I've pulled up a different app one of my favorite apps called sleep cycle if you haven't checked it out definitely check it out but essentially you can see here what they've been changing so most recently they changed the icon subtle difference from the app icon right but you can see hey because it was changed that that was done top in-app purchases was change file and then here look screenshots were changed

so you can see their old screenshots removed and then here are the new ones that they added so they move this one to the which is kind of interesting and then they move things around and think the new features about the snoring so they'll actually record your snoring really crazy stuff and you can listen back to it but that that's a new screenshot too so this is you can get a sense if you're running some acquisition campaigns like some of my bigger clients they don't really care so much about the keyword side of things they care they do but they care a lot about the conversions because they're driving a ton of paid paid acquisition and this is a way to look at it right well why did he wear this developer move this screenshot from the last one to the first one are they getting better results and it seems like they've kept it from six months now so now you can start to get a sense of okay well words

are they using oh they're making these type of changes they must have figured something out or maybe ran a pee test on Google Play and so that worked really well so you can sort of make some estimates estimations on what's been happening with your competitors and some of the other stuff you can look at is I'll walk through just really quick is the add intelligence so you can kind of get a sense of who's running certain keywords what are they running it on who's planning on this this is kind of interesting cat clash of clink all right so this might be a particular keyword keyword popularity very low so this is clash of cantle clans this is the keywords that they're bidding on - and the search popularity here the others the impression share right that's kind of cool where who's getting the bulk of the impressions based off crash of clients or clash of clans great Royale right so who's who's getting those

impressions and here the other ones that are getting just as much impressions as well get search by keyword so mobile action this is people bidding on mobile action you can search and see apps running ads using keyword so let's say for my app sleep sounds let's see who's so it looks like auras running some so you can just get a sense my bliss past client of mine he's running some keyword search traffic on that so you can got to get a sense of who's running who's bidding on certain keywords here's a report I don't really pay attention to this as much I primarily look at the the other one but this is an interesting stat because you can kind of get a sense of alright how many keywords are you ranking well for are there new keywords that you should be considering based on your rank what's so forth but I don't really pay too much attention to that the primary thing that I really look at is the

keyword tracking I don't even look at the keywords by as much because it's it's kind of nice keyword suggestions I have used this part I'll mention this a little bit I have used this but I found that sometimes it's not so like it doesn't give me high traffic keywords so unfortunately you know they'll hide the keywords like this and then I have to a click track to see the data so I think I've done a pretty good job and let me pull up my own app and I'll show you this real quick okay so here's my sleep sounds app again as you can see you know I've done a pretty good job of finding all the keywords like I've done a really good job of this and there might be some that like sack okay that might be interesting it's kind of too generic but I'll track this and then unfortunately you know it's not that much search traffic so unfortunately I was like ah all right what's the point of that so that's that's why I don't always use

this because sometimes I've found that it's not always it doesn't always reveal the high traffic keywords I've already done a pretty good job of doing that right but something worth doing because sometimes you're just gonna miss some keywords so it's kind of nice to think through these and get it this is just more for keyword research that's what I'm doing right keyword research keyword research and then using the data in this tab to figure out is this worth putting in my app name my subtitle and so forth that's it guys check it out it is really really cool tool mobile action I did a crazy case study so if you don't believe me if you think I'm just stealing for mobile action go check it out it compares sensor tower a mobile action and app tweak and I use three different apps of my clients with real data I hid the keywords but I gave you real on which one is more accurate and I found that mobile action is the most

accurate so if you had to pick I pay for both but if you had to just pick one I would definitely recommend checking out mobile action all right thank you guys for watching let me know if you want to see me do more of these review videos or look at type of other like keyword tools or ASO tools then you want me to check out please let me know otherwise thank you guys for watching hit subscribe on the YouTube and I'll see you on the next video bye