Simple Habit

App Masters · Jan 31

Uncovering the Secrets of Your Competitor's App Store Optimization Strategy!

Ranks 30 for "meditation" after dropping from number one, and 56 for "breathing exercises". Its top keywords are mostly branded, and it ranks 71 on one keyword where Unplug has none, such as "motivation".

Tips

• Find keywords where competitors rank and you do not▶ 4:57Simple Habit ranked for terms like motivation where his example app did not rank at all.
• Look for keywords where the giants are weak and smaller rivals win▶ 9:48Breath work ranked number one for breathing exercises, Headspace seven, Calm ten, and Simple Habit 56.

App Masters · Jul 20

5 Beginner App Store Optimization Mistakes

It spends heavily on ads and has download velocity a new meditation app can never match, so its keyword choices should not be copied.

Tips

• Start with high-traffic, low-competition keywords, not the category giants▶ 4:24Competing with Calm, Headspace, Simple Habit and 10% Happier is hopeless because they spend heavily on advertising and have far higher download velocity.

App Masters · Sep 7

🧐 Market Research for an App - Save time and money with this tip

Makes about $300,000 a month in meditation, showing a smaller app can still earn well in a proven niche.

App Masters · Feb 26

Sensor Tower ASO Tool Review: Keyword Spy, Research & Apple Features

Named alongside Headspace and Calm as a similar app whose download and revenue estimates are best compared against each other as relative benchmarks.

Tips

• Treat estimated downloads and revenue as relative benchmarks, not exact numbers▶ 3:38Sensor Tower's CEO accurately estimated downloads from a short page-of-free campaign on one of his apps.

App Masters · Feb 20

App Annie ASO Tool Review: Keyword Research, App Store Features & Killer Screenshot Sales Copy

Listed as a competitor to enter alongside Calm to build a long list of candidate keywords.

Tips

• Enter three to five competitors into App Annie to build a keyword list▶ 2:07Done routinely for all agency clients, using Calm and its meditation competitors as the example.