App Annie ASO Tool Review: Keyword Research, App Store Features & Killer Screenshot Sales Copy

coming up I'm gonna show you how to use a pani to find new keywords right killer screenshot copy and use all these tools to obviously increase your downloads stay tuned what is a bap nation it is sleepy young founder of app masters doc oh that place you go when you want action fat content in the app business and today I want to do these reviews these constant reviews a little bit and show you how we use a penny and we use though free features of app any as well for most of you you guys know a penny as more of an analytics tool you connect your Google Play your iTunes account on there to get a daily email with all your downloads really great tool for that I also in this video I'm going to show you how to use it for the ASO side of things so without further ado let's get into the screen share I'm gonna be picking on a couple of different apps calm love the app they've done phenomenally well in the

meditation space and they were the editor's choice I believe 2017 from Apple so figure hey if you're gonna get editors choice I think I could pick on you a little bit I think all right so here it is I've got a comp icked up on the iOS and the Google Play side of things now from an ISO perspective here's what I'm looking at so calm this is the app name here's the meditation or is the subtitle right that I can see from there meditation sleep stories that's what they're using so these are probably you know indication that they're targeting these specific keywords in their subtitle so you can see they're also targeting these probably key words in there as well but that's that's the app details so once you look for an app within right here you search for column you get to these app details now all these are paid I'm not gonna look at that I'm gonna look at the keywords okay so the key word side

is what I do this is something that we do routinely for all our clients okay we look at we say hey what are you give us three to five competitors and then we put those competitors in here as well okay so as you can see I think I entered this keyword in there because this is a keyword that I'm targeting for one of my apps I'm gonna delete that one and then you can see all these keywords that they're ranking really well for and these become possible keywords that I'm gonna pull the data on number one and see if I should be ranking for these particular keywords as well okay so again ownership I'm sounding maybe I put that in there finger driver that's really weird stop breathe I think now some of these if you see some of these key words doesn't necessarily mean that calm is using them in their keyword field or even their appening any other they might not even be using these keywords what Apple will do is because

they've found strong correlation between certain apps they will just Frank you for certain keywords certain app names without you doing it okay so know that this is this I'm just using this particular section to build a long list of keywords that I'm gonna pull the data on later in mobile action sets at our apt week any of these tools hold elections at the tower are the ones I recommend but any of these ASO tools I'm gonna pull all the data so I want the search scores the traffic scores and the difficulty from these tools okay those are the two main metrics that I really look for so that's that I'm gonna stick to the iOS here for a little bit same thing on Google Play you can this is the Google Play section so you can see that there meditate sleep relax that's where it is that's their app name on Google Play and then go in the keywords here and the same thing for Google Play you can see all these are

all the keywords they're ranking well for on Google Play right again these are potential keywords that you can use to pull the data on and then see if this is these keywords are worth optimizing for within your own app so you can do this for then you can put in headspace you can put in simple habit you know 10% happier you can put all the competitors in to see which keywords and if you can find different keywords that you might not be considering as well all right the next thing I like to do with an app Annie I'm gonna go back to the iOS side of things is look at the featured so I really like this part especially when I'm working with clients and trying to get them featured this is a great way to see if they're being featured right now so you can see today as of this day recording you they're calm is being featured in the US under featured home health and fitness calm okay so you can get a pretty good

sense of where they're being featured right now I also look at the history so have we done any features in the past month for a client and you can kinda get instead so that they've been featured here they've been featured in the home section that's what you're pretty interesting and you can target this is how I like to do it because I only care about the home right like if I'm trying to get a client featured by Apple or Google like I only care about the future home section so I'm gonna look at that and then you could break it down by countries too so I'll click the country breakdown right here and then so Russia they were featured in the home section all right so that's a home featured and then you can put category page just select these if you want but I normally just do this feature at home and which countries do we get featured in okay so that's Iowa side that's a feature the last thing I'll show you guys this is

how I try to figure out like what words I should use in my screenshots to help improve the conversion rate these are especially important for some my clients who rely a lot on paid acquisition so they're using Instagram Facebook other acquisition channels to bring AppStore views and then convert them to downloads so I'm like thinking through okay what are people saying about our app that's doing well right if you're pouring in lots of money from paid acquisition side you probably have good amount downloads and probably a good amount of reviews so I'm gonna click on the review side of which I just did and then I'm gonna look through some of these ratings so you can filter by country right so you can just say hey give me all the English or the US side of things I'll just do that just to keep it clean and then you can also say I want only favorable or critical or you can do buy stars right the the tip that

I give is you can do favor you can do all right and go down the scroll down a little bit maybe show a hundred especially if you have a lot of reviews so this is just about ratings because these are all the ratings oh these are all just the reviews here's the total reviews okay so essentially what you're gonna look for is suggest to write nothing came or not so sometimes I've been able to find suggestions within this just by searching for it so I'm just doing a search for these keywords or love so you can read through my I enjoy giving myself time I love everything about it it's worth every penny I would love to see us okay look love to see a series on sports performance and meditation for athletes interesting right this becomes a possible feature that you can use within your app so you just read through and what you're able to find our certain keywords certain phrases I won't say keywords because I think you know in

this context of ASO keywords you're thinking about like okay share target is huge but certain phrases what are people saying about your app that then you can then regurgitate great way of sales copy is just regurgitate what people are already saying hey I'm looking for a penguin with blue feathers we've got the best penguins with blue feathers all right and so bad analogy but we can use certain keywords that people are a saying about the app to then use it in our screenshot so it could be look good music good music helps me sleep and then in my screenshots I can start leveraging those particular keywords to help improve those conversion rates because that's what people are saying that they love about the app right I really use it you're gonna have to scour a little bit and filter through all of these reviews but it's a great free way of doing it so I'm just clicking into it because I want

to see what their screenshots say learn the life-changing skill of meditation interesting sleep stories which is a big thing for them right now as you can tell because sleep stories in their app name to help you fall asleep right relaxing nature sounds breathing exercises to help you relax so these are things that they're they sort of said these are important headlines and features that people want to see within our app okay yeah as you can see calm is Apple's 2017 app of the year same thing on Google Place I'm gonna go back to google play a little bit look at the reviews and these guys you know they don't leave great reviews that's like great cool maybe look at the long revie's they're too costly so it's saying something about it being too pricey which you know like people always complain about price and I can filter again by English so on Google Play it's not just by country it's by language so just know that relax

much better much more the voice coach is excellent her voice is very relaxing yes I agree I've used calm really good voice and then these become things that you can use these are certain the sales copy these become potential sales copy candidates as well and then same thing from the featured side point you can look at have they been featured anywhere where they've been featured etc etc etc so right here you can see there being columns being featured that's why I picked them and they're getting so much love in Australia featured home lifestyle and then you can look through the history as well and kind of get a sense of okay what about feature at home where they've been featured you can put back a couple of days so maybe maybe not until the past month no nothing in the future no okay just kidding okay all categories let's see by country so getting a lot of love in Canada just to get a sense of K where am I getting if

you're getting a bunch of traffic you don't know exactly where go check out Manny maybe you have featured somewhere so kudos to you but then that this is how I typically do it this is all the features free stuff and I really really look at the keywords and the reviews I started to look at for some of my bigger clients who want help with some of their screen shots and just conversion great optimization on the app store page but that's how I use a penny definitely one of the tools I use consistently when I'm doing a so for our clients all right oh by the way definitely subscribe to the YouTube channel if you haven't done that hit thumbs up do all the things that people ask you you know what people ask you to do on YouTube make sure you do those things if you want to check out masters Academy go check it out it has our entire playbook I'll give a short plug but at masters Academy calm if you

want to see our entire playbook how we think through the ASO process and everything else masters academy comm and I'll see you on the next video