App Masters · Jan 8How to Name Your App for Growth (ASO)
It did not rank at all for "sentence builder" and used all 50 characters in its old name. After the rename to Sentence Builder Master, ranks rose and iOS downloads grew about 50%, and a new icon gave 50% more Google Play conversions in an A/B test.
Tips
- Choose your app name from keyword traffic data, not gut feel▶ 0:14Renaming Sentence Master by data produced a 50% increase in iOS downloads.
- Put a decent-volume, low-competition keyword into the app name▶ 3:11After renaming to Sentence Builder Master, the app gained ranks and a 50% increase in iOS downloads.
- Skip hard head terms when you cannot realistically rank for them▶ 2:57
- A/B test a new app icon, since it can lift conversion▶ 2:07The new icon increased Google Play downloads by 50%.
- Use the full 50-character name limit on older store listings▶ 2:09
