Productive

App Masters · Feb 13

This Habit Tracker App Makes $200K a Month

Gets about 200,000 downloads a month and earns around $200K a month by third-party estimates. Its onboarding uses personal questions, a build screen, a three-plan paywall and a one-hour 47% off offer ($20 for the year, renewing at $34.99), plus locked Challenges and Explore tabs.

Tips

• Ask personalization questions in onboarding to build excitement before the paywall▶ 2:53Productive's onboarding asks wake-up time, energy level, procrastination, focus and what you expect to achieve.
• Reuse your onboarding answers in ad copy once you know which combos convert▶ 3:40
• Offer a one-hour discount on a second paywall after the first is dismissed▶ 6:20Steve cites an Amplitude stat that about 77% of daily active users leave within the first 3 days.
• Offer three plans on the paywall, and keep monthly visible▶ 5:34
• Capture email after the paywall and let users skip it▶ 7:54
• Teach the core action in onboarding and reward it with a streak▶ 8:25
• Test showing the discount right after the first win▶ 8:38
• Lock premium features and trigger the discount when users tap them▶ 9:49
• Never drop users on an empty screen after they close the paywall▶ 10:43
• Move the close button between the normal and discount paywalls▶ 6:47
• Add small animations to be 10 to 20% better than competitors▶ 2:00