Nibble
An education app from the Headway team that teaches topics like geopolitics.
- 1Geopolitics teaching adTeaches something, sells nothing
- 2Soft 'learn now' CTAReaches people not yet problem aware
- 3Advertorial web funnelNurtures people toward the app
- 4App appearsShown only at the end
From Nibble's geopolitics ad, web funnel
What was said about Nibble
Nibble used a teaching ad with no selling to reach people not yet problem aware. Its geopolitics ad teaches something, says 'learn now' and sells nothing, working like an advertorial funnel. The app appears only at the end of a web funnel.
The approach is described as a web approach that reaches audiences further from the solution. A Living ad follows a similar pattern: an image with a text wall in the post copy that sends people to the web.
Use web ads for problem-aware reach and app ads for solution-aware reach. App funnels start with downloading a product, so the ad must sit close to the solution. Web funnels can run top-of-funnel content ads, like Nibble's geopolitics piece with a soft CTA, and nurture people toward the app later.
Static ads deliver poorly in app promotion campaigns, so start with video and test statics, especially for older Facebook feed audiences. Quote: "a web ad and webfunnel taps into audiences further away from you this being the solution".
How to Build a $2M/Month App (Copy Me)
Its geopolitics ad teaches, says 'learn now' and sells nothing, working like an advertorial funnel. The app appears only at the end, a web approach that reaches people not yet problem aware.
Nibble used a teaching ad with no selling to reach people not yet problem aware. Its geopolitics ad teaches something, says 'learn now' and sells nothing, working like an advertorial funnel. The app appears only at the end of a web funnel.
The approach is described as a web approach that reaches audiences further from the solution. A Living ad follows a similar pattern: an image with a text wall in the post copy that sends people to the web.
Use web ads for problem-aware reach and app ads for solution-aware reach. App funnels start with downloading a product, so the ad must sit close to the solution. Web funnels can run top-of-funnel content ads, like Nibble's geopolitics piece with a soft CTA, and nurture people toward the app later.
Static ads deliver poorly in app promotion campaigns, so start with video and test statics, especially for older Facebook feed audiences. Quote: "a web ad and webfunnel taps into audiences further away from you this being the solution".
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