App Masters · Dec 6Boost Your App's Conversion Rate with These 9 Proven Strategies
Cited as an example of an education app with long onboarding that converts better despite more drop-off, using answers to target the best-converting group. It also uses web-to-app funnels.
Tips
- Make longer onboarding for fitness and education apps and use the answers▶ 9:07In a mental health app, anxiety relief had the highest conversion, so the copy was changed to talk about relieving anxiety, a painkiller rather than a vitamin.
- Sell through web funnels to cut fees and gain tracking and flexibility▶ 36:58Some companies see 30 to 40% of transaction volume on the web, and web-to-app is growing about 50% year on year. HubX reports 91% global payment acceptance.
