App Masters · Aug 315 Deadly App Marketing Mistakes
At about 50 downloads a day, revenue rose from $1 to over $17 a day with no increase in downloads. It locked popular shapes, moved the banner ad to the main page, and offered unlock, remove-ads and bundle options at $3.49.
Tips
- Fix your funnel once you have 30 downloads a day▶ 1:23Geometry Solver, at about 50 downloads a day, went from $1 a day to over $17 a day with no increase in downloads.
- Lock your more popular features behind a purchase▶ 6:57Part of the move from $1 to $17 a day in revenue.
- Show the remove-ads banner where most users see it▶ 7:40One of the simple changes that took the app from $1 to $17 a day.
- Offer a bundle at the same price as the single unlock▶ 10:42Geometry Solver's revenue went from $1 to $17 a day; many buyers picked the cheaper option rather than the full bundle.
- Don't wait to monetize, because revenue funds growth▶ 8:03Geometry Solver can now reinvest its revenue in Apple Search Ads.
- Don't ask how to grow downloads before the product converts▶ 3:12Geometry Solver, a niche app, converted with a few product changes.
