Vercel

Buy go-to-market agents; only build them with a dedicated engineer, as Vercel can. Jason Lemkin argues that building your own GTM agent is like building your own Notion: possible, but vendor innovation moves so fast that an internal build is obsolete within months. He names Vercel as the kind of company that can justify building, because it has a full-time engineer eager to do it.

Lemkin builds many apps in Replit, including a startup calculator used 800,000 times in 90 days and a pitch deck reviewer that has reviewed almost 3,000 decks. He built none of SaaStr's GTM agents. Quote: "None of the GTM stuff we built ourselves. Don't build it yourself."

Lenny's Podcast▶ 41:01