Insights from RevenueCat’s 2025 State of Subscription Apps Report
The team rolled its own billing, which distracted from the core business. Its interactive 2D game for the first two minutes of onboarding sold premium and raised retention.
Tips

A brain training app launched around 2014 where RevenueCat's founders first built subscription billing.
The team rolled its own billing, which distracted from the core business. Its interactive 2D game for the first two minutes of onboarding sold premium and raised retention.
Tips
About 30-odd percent of cancellations came in the first six hours. Firing the trial-start event 12 hours late, only for users who had not cancelled, improved user quality by almost a third.
Tips
EducationA language learning app built around daily streaks and short lessons.
EducationA book summary and self-growth app that sells subscriptions through a long web quiz funnel.
EducationA nonfiction book summary app that turns books into short audio and text reads.
EducationAn AI study platform that turns course materials into practice tests, flashcards and tutoring sessions.
EducationAn AI study app that records and transcribes lectures and creates notes, summaries and flashcards.
EducationA company offering courses on product and growth, now also building AI products like Reforge Insights.
EducationAn AI learning app that teaches beginners practical AI tools through short lessons and challenges.
EducationAn Indian online learning platform offering courses for exam preparation and other subjects.