All apps and companies

App · Health & Fitness

ClassPass

A fitness class booking app and membership.

classpass.com App Store3 sources3 tips

What was said about ClassPass

Paywalls and pricing1

Add countdown timers to create urgency on offers▶ 11:03Steve bought Calm's lifetime plan on the final day of a seven-day sale.App Masters · Proven App Monetization Strategies Backed by Data

Monetization models1

Show a discounted offer with urgency when users close the paywall▶ 10:35The 70% off offer shown in Headway's reading flow is one of its most popular in-app purchases, per Young, who did not know the exact share.App Masters · 7 Proven Ways to Increase App Revenue

Retention and engagement1

Add urgency with countdown offers in the subscription flow▶ 18:35Calm's last day and first day emails drive the biggest sales.App Masters · ASO What's Working Today in 2020 - MGS Presentation

More in Health & Fitness

Health & Fitness

Calm

A meditation and sleep app with guided sessions and celebrity-narrated Sleep Stories.

45 sources · 102 tips

Health & Fitness

Cal AI

A calorie tracking app that logs meals from photos, grown largely through influencer and UGC videos.

28 sources · 104 tips

Health & Fitness

Headspace

A meditation and mental wellness app with guided sessions and subscriptions.

27 sources · 50 tips

Health & Fitness

Flo

A data tool that combines app analytics into one view and is adding AI agents.

10 sources · 31 tips

Health & Fitness

Ladder

A strength training app with human coaches, a workout journal and a nutrition feature.

12 sources · 39 tips

Health & Fitness

Zero

An intermittent fasting tracker app that teaches fasting and builds habits toward metabolic health.

6 sources · 21 tips

Health & Fitness

Rise

A sleep and energy app that helps people track and pay down their sleep debt.

3 sources · 29 tips

Health & Fitness

Runna

A personalized running coach app that builds adaptive training plans around a runner's race goals.

6 sources · 28 tips