App Masters · Apr 23(Part 1/3 - 6 Figure App Exit) How to Validate 6-Figure App Ideas
It lists the top 10 US App Store results for a keyword, showing who already wins the search.
Tips
Company · Marketing & growth tools
AppTweak
An app store optimization tool that shows keyword rankings and competitors.
What was said about AppTweak
App Store and ASO12
- Pick niches with huge search volume so you can squeeze in▶ 1:55Around 40,000 searches a month with a lot of competition is described as hard.App Masters · (Part 1/3 - 6 Figure App Exit) How to Validate 6-Figure App Ideas
- Write your Google Play short description like an ad with social proof▶ 1:18The social proof version beat the keyword-heavy current version by about 15% in install rate, with little drop in keyword rankings.App Masters · 3 App Store Optimization (ASO) Strategies You Should Be Testing for 2020
- Check keyword rankings after changing your Google Play short description▶ 2:19App Masters · 3 App Store Optimization (ASO) Strategies You Should Be Testing for 2020
- Use competitor ranking keywords only as a long list, then pull the data elsewhere▶ 3:27App Masters · App Annie ASO Tool Review: Keyword Research, App Store Features & Killer Screenshot Sales Copy
- Treat Mobile Action's low difficulty calls as the most reliable of the three▶ 15:41Mobile Action: 32 of 53 flagged keywords ranked, about 60%. AppTweak: 18 of 31, about 58%. Sensor Tower: 33 of 70, about 41%.App Masters · Best App Store Optimization Tools 2017: Case Study Part 1
- Distrust a tool that calls a keyword easy when you cannot rank at all▶ 9:12AppTweak listed some keywords as low competition that Sensor Tower and Mobile Action rated difficult, and the app did not rank for them at all.App Masters · Best App Store Optimization Tools 2017: Case Study Part 1
- Apply the same low competition threshold across each tool's scale▶ 3:24The cutoffs were: Sensor Tower under 3, AppTweak 30 and under, Mobile Action chance score 70 and above.App Masters · Best App Store Optimization Tools 2017: Case Study Part 1
- Verify disputed search volumes in Apple Search Ads instead of trusting one tool▶ 2:39App Masters · Best App Store Optimization Tools 2017: Case Study Part 1
- Cross-check keyword data with two ASO tools and Apple Search Ads▶ 7:01On a client's real keywords, Sensor Tower, AppTweak and Mobile Action gave conflicting scores for the same terms.App Masters · 4 Dirty Little Secrets of App Store Optimization (ASO)
- Trust search scores from tools that pull Apple's data directly▶ 5:50For one keyword, Apple Search Ads showed 5 while Sensor Tower showed 2.2.App Masters · 4 Dirty Little Secrets of App Store Optimization (ASO)
- Validate any keyword where tools disagree by checking Apple Search Ads▶ 8:40For one keyword Mobile Action said 41, AppTweak 11 and Sensor Tower 0.5, while Apple Search Ads showed about 10, so the tools were off in both directions.App Masters · 4 Dirty Little Secrets of App Store Optimization (ASO)
- Don't drop a keyword because one tool rates competition as high▶ 7:40One keyword had a 95% chance score in Mobile Action and the client ranked number four, while AppTweak rated competition as high.App Masters · 4 Dirty Little Secrets of App Store Optimization (ASO)
Experimentation and analytics2
- Cross-check keyword difficulty in two ASO tools▶ 3:32A case study with three client apps compared Sensor Tower, Mobile Action and AppTweak, and Mobile Action was the most accurate.App Masters · ASO Tool Review: How to Use Mobile Action to Increase Downloads
- Judge each tool's accuracy by the share of its low difficulty keywords that rank▶ 6:43On the game, Mobile Action flagged 18 and 14 ranked (77%), Sensor Tower 22 and 14 ranked (64%), AppTweak 10 and 5 ranked (50%).App Masters · Best App Store Optimization Tools 2017: Case Study Part 1
App Masters · Apr 23App Masters · Dec 93 App Store Optimization (ASO) Strategies You Should Be Testing for 2020
Laura at AppTweak shared the Google Play test where a social proof short description written like a Facebook ad beat the keyword-heavy version by about 15%. Keyword rankings slid very little.
Tips
App Masters · Feb 20App Annie ASO Tool Review: Keyword Research, App Store Features & Killer Screenshot Sales Copy
Named as a place to check candidate keywords for search score, traffic score and difficulty after pulling them from App Annie.
Tips
App Masters · Feb 19ASO Tool Review: How to Use Mobile Action to Increase Downloads
It was compared with Sensor Tower and Mobile Action on three client apps in a case study, and Mobile Action came out as the most accurate.
Tips
App Masters · May 30Best App Store Optimization Tools 2017: Case Study Part 1
Right about 58% of the time (18 of 31 low-difficulty keywords), but it flagged too few easy keywords. Some of its easy picks were not winnable, and on the game only 5 of its 10 flagged keywords ranked (50%).
Tips
- Treat Mobile Action's low difficulty calls as the most reliable of the three▶ 15:41Mobile Action: 32 of 53 flagged keywords ranked, about 60%. AppTweak: 18 of 31, about 58%. Sensor Tower: 33 of 70, about 41%.
- Distrust a tool that calls a keyword easy when you cannot rank at all▶ 9:12AppTweak listed some keywords as low competition that Sensor Tower and Mobile Action rated difficult, and the app did not rank for them at all.
- Judge each tool's accuracy by the share of its low difficulty keywords that rank▶ 6:43On the game, Mobile Action flagged 18 and 14 ranked (77%), Sensor Tower 22 and 14 ranked (64%), AppTweak 10 and 5 ranked (50%).
- Apply the same low competition threshold across each tool's scale▶ 3:24The cutoffs were: Sensor Tower under 3, AppTweak 30 and under, Mobile Action chance score 70 and above.
- Verify disputed search volumes in Apple Search Ads instead of trusting one tool▶ 2:39
App Masters · May 164 Dirty Little Secrets of App Store Optimization (ASO)
Pulls search scores straight from Apple, so Steve trusts it for volume. Its competition rating was high on a keyword where the client ranked number four, so relying on it alone would have meant skipping a good keyword.
Tips
- Cross-check keyword data with two ASO tools and Apple Search Ads▶ 7:01On a client's real keywords, Sensor Tower, AppTweak and Mobile Action gave conflicting scores for the same terms.
- Trust search scores from tools that pull Apple's data directly▶ 5:50For one keyword, Apple Search Ads showed 5 while Sensor Tower showed 2.2.
- Validate any keyword where tools disagree by checking Apple Search Ads▶ 8:40For one keyword Mobile Action said 41, AppTweak 11 and Sensor Tower 0.5, while Apple Search Ads showed about 10, so the tools were off in both directions.
- Don't drop a keyword because one tool rates competition as high▶ 7:40One keyword had a 95% chance score in Mobile Action and the client ranked number four, while AppTweak rated competition as high.
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