AppBroda

App Masters · Jan 26

Do This to Increase Your AdMob Show Rate

Sid Gupta works with multiple developers on AdMob revenue, and his show rate bands (under 30% fix now, 30 to 50% test when time allows, above 50% leave alone) come from that experience.

Tips

• Triage show rate by band: fix under 30, queue 30 to 50, skip above 50▶ 3:04Google gives no official target; this is Sid's baseline from working with multiple developers.

App Masters · Jun 8

How to Increase AdMob eCPM for Growth Apps (Part 2/3)

Sid of AppBroda lays out a step-by-step mediation order for growth-phase apps: allow competitor ads, get show rate above 60%, and use bidding only. He always recommends competitor ads first.

App Masters · May 25

How to Increase AdMob eCPM for New Apps (Part 1/3)

Its study of top apps found ads among users' biggest review complaints. Sid advises new apps to focus on retention, formats and placement tests, and to skip mediation at launch.

Tips

• Read app reviews for ad complaints and fix the ad experience▶ 6:26AppBroda's study of top apps found ads among users' biggest complaints.
• Treat formats as your main optimization lever at launch▶ 3:28

App Masters · May 11

How to Fix AdMob Invalid Traffic / Activity

Co-founded by guest Sid Gupta, it helps developers check apps against AdMob content rules. It sees transparent background overlaps as a very common cause of accidental clicks among its clients.

Tips

• Keep ad and content boundaries clearly separated with no overlap▶ 12:56Transparent background overlaps are a very common cause of accidental clicks among developers AppBroda helps.