App Annie ASO Tool Review: Keyword Research, App Store Features & Killer Screenshot Sales Copy
Its free tools show which keywords competitors rank for, where apps are featured by country, and what users say in reviews. Together they feed keyword choices and screenshot copy that lift downloads and conversion.
Tips
- Enter three to five competitors into App Annie to build a keyword list▶ 2:07Done routinely for all agency clients, using Calm and its meditation competitors as the example.
- Check App Annie's Featured history to see where and when you are featured▶ 5:15Calm was shown featured in the US under Home, Health and Fitness, with features in Russia, Australia and Canada.
- Use the featured country breakdown to explain unexpected traffic spikes▶ 10:37Calm was getting a lot of love in Canada and Australia through featured placements.
- Filter reviews by country, rating and keyword to find themes quickly▶ 6:18







