10% Happier

App Masters · Jul 20

5 Beginner App Store Optimization Mistakes

Like other big meditation apps, it relies on heavy ad spend for download velocity, making it hopeless to compete with on broad keywords.

Tips

• Start with high-traffic, low-competition keywords, not the category giants▶ 4:24Competing with Calm, Headspace, Simple Habit and 10% Happier is hopeless because they spend heavily on advertising and have far higher download velocity.

App Masters · Sep 7

🧐 Market Research for an App - Save time and money with this tip

Ranks lower on the meditation list but still earns about $200,000 to $300,000, which supports the idea that a modest share of the niche is enough.

App Masters · Feb 20

App Annie ASO Tool Review: Keyword Research, App Store Features & Killer Screenshot Sales Copy

Listed as a competitor to enter alongside Calm to build a long list of candidate keywords.

Tips

• Enter three to five competitors into App Annie to build a keyword list▶ 2:07Done routinely for all agency clients, using Calm and its meditation competitors as the example.