Zumba
A dance fitness brand that has appeared as a guest on Sub Club.
- Monthly plan had a free trial
- Trial delays high-intent buyers
- Monthly subs up 2,000%
- Quarterly subs up 46%
- Annual subs up 21%
Natal made the change permanent
From Nancy Anderson on Sub Club
What was said about Zumba
Natal dropped its monthly free trial after hearing Zumba on Sub Club. Natal heard a Sub Club episode with Zumba and removed the free trial from its monthly plan. Monthly subs rose 2,000%, quarterly 46% and annual 21%.
The reasoning was that high-intent users who already trust the brand just buy, so a trial only delays the purchase. Natal made the change permanent. In Nancy Anderson's words: "I think our monthly subs like went up by 2,000%." The results are Natal's; the sources give no Zumba figures.
How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal
A Sub Club episode with Zumba gave Natal the idea to drop the free trial on its monthly plan, which it then made permanent.
Natal dropped its monthly free trial after hearing Zumba on Sub Club. Natal heard a Sub Club episode with Zumba and removed the free trial from its monthly plan. Monthly subs rose 2,000%, quarterly 46% and annual 21%.
The reasoning was that high-intent users who already trust the brand just buy, so a trial only delays the purchase. Natal made the change permanent. In Nancy Anderson's words: "I think our monthly subs like went up by 2,000%." The results are Natal's; the sources give no Zumba figures.
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