App Masters · Dec 23Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)
It built into its SDK the ability to charge a card saved in the web funnel inside the mobile app in the US, with one API call and no 30% store fee. Igor's clients saw higher drop-off on loader-only screens than on other screens.
Tips
- Charge in-app purchases with the card saved from the web funnel▶ 29:21Igor says web2wave built this into its SDK, and Headway shows another upsell when the app launches.
- Fill loader screens with reviews, sneak peeks or small questions▶ 19:35Igor's clients saw higher drop off on loader only screens than on other screens.
