Waking Up

Waking Up prices at the $20 a month ChatGPT anchor. Waking Up charges $20 a month or $150 a year. It gets about 25K downloads a month and earns over $1M monthly, roughly 10 times the usual revenue per download.

Before ChatGPT, consumers rarely paid more than about $60 a year for an app, and ChatGPT's $20 a month reset what a phone product is worth. Fewer payers at higher prices means less spend on user acquisition and less infrastructure to sustain. Quote: "The cheapest path to $30 million of ARR is actually fewer payers at higher prices." Download figures are from Sensor Tower.

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Sam Harris's own voice in onboarding carries premium conversion. Onboarding opens with Sam Harris speaking, so conversion to the premium price rides on trust in the creator. An influencer with deep audience trust gives distribution from day one and supports premium prices.

MacroFactor takes the same approach with Jeff Nippard's content. Purpose, an AI mentor app tied to Mark Manson-style content, gets about 20K downloads a month and $200K a month in revenue. The risk is dependence: the buyer must keep the creator on board, and creators often refuse earn-outs.

Superwall▶ 28:51