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Live Q&A Call: Subscription Apps, Pricing Models & Pre-Launch Strategies

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App Masters37:14Open on YouTube
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The bottom line

A subscription app can still run free promotions, rank well and win press. It takes free one-time add-ons, a keyword-rich name, and personal pitches to Apple and writers.

Key takeaways

  • Apple subscriptions can't be given away free, so a paid-to-free campaign needs a different item to give. 5:35
    • Make a non-consumable in-app purchase, such as emoji reminders or extra backgrounds, and run the free promotion on that.
    • One client gave away lifetime access as a non-consumable and got a lot of email subscribers, though it gives away much more.
  • Price for the fans who love the app, not for a $1 a year crowd. 6:55
    • Steve Young says $1 a year won't make money and only reaches a very small segment.
    • Some users will pay more for extras, so add paid add-ons for those "whales".
  • A name stuffed with keywords and synonyms ranks better than a pure brand name. 15:04
    • Find related words with OneLook's reverse dictionary, then check traffic and difficulty in Sensor Tower and Mobile Action.
    • Example: "Daily Bill Reminder - Bill Notifications and Management" repeats the target term, and a client's app with this style ranked number two. Young says it is a hypothesis with no hard data.
    • The cost is brand: users can't search a unique name they don't know.
  • Pitching Apple and the press two to four weeks before launch gets attention for a new app. 19:55
    • Send Apple's App Store promotion team a short pitch with a TestFlight build and tie it to their push for subscriptions.
    • Pick a fitting reporter and spend about 15 minutes finding something personal. A subject line about meeting Tony Hawk worked for Young.
    • Offering an exclusive makes reporters open the email, and it got Young onto TechCrunch.
  • Relationships with writers grow when you give first and ask later. 23:59
    • Share and tag their posts, and thank them for good ones without asking for anything.
    • Young connected with Andrew Warner by telling him he used his SEO course and now ranked number three for a term.

Just a little bit something that says I'm not just emailing everybody, I did a little bit of research for you.

Steve Young

Chapter summaries

0:00 A subscription app with no free option

A developer who wants a cheap yearly subscription for a bill reminder app finds Apple gives him no free tier to promote.

  • The developer wants a subscription, not one-time sales, for a simple bill reminder app. 1:55
    • He calls one-time monetization a scam, since the developer stops caring after the sale.
    • He would charge about a dollar a year and keep shipping updates.
    • Apple Music gives three months free, but an app subscription has no trial then. Users either pay or don't.
    • His long-term plan is a bigger budgeting app at about $10 a year.
  • Apple lets early adopters start at a low price and raise it later. 3:57
    • He learned this from the WWDC subscription videos.
    • Existing subscribers keep renewing at the old price.
    • Steve answers that a lower price only saves people money, so charge more.
    • He also floats a one-bill unlock against unlimited bills for a monthly fee.

5:35 Keeping one bundle but adding a giveaway item

A subscription bundle can stay as it is, as long as a small one-time item exists to give away.

  • Bundled subscriptions are fine, but the promotion still needs a one-time item. 8:07
    • The developer points to Sumo Me, which dropped $20 per feature for all features limited by visitor count.
    • Steve answers the question asked: build non-consumable purchases and give those away.
    • He compares it to the sticker packs sold in WhatsApp-style apps.
    • He bought a calendar app that could have gone subscription but sells add-ons instead.

9:48 Naming the app

A good app name has to be free, fit on screen and be built from researched words.

  • Good bill reminder names are taken, and long names get cut off with dots. 10:25
    • The developer wants the whole name visible in the store.
    • He asks what process to follow, since he can't just tweak spellings.
    • Steve turns to words related to "reminder" as the starting point.
    • A name that fits and ranks is a tradeoff, which he returns to later.
  • Steve named a client's hoverboard game by testing related words. 11:17
    • The client wanted only naming help, not a full ASO job.
    • Steve typed "hoverboard" and its variations into the reverse dictionary.
    • The keywords he picked scored well for traffic and low for difficulty on both platforms.
    • Games need less ASO precision, unless the game is genre specific.

12:25 Naming the app so it ranks and can still be found

A unique synonym name with the real search term in the subtitle ranks well and can still be searched by name.

  • A name that doesn't match what people type can hide a good app. 13:16
    • A Pomodoro searcher never found the Italian-named "Tomatoes" by searching.
    • Chronicles shows up in Google but not in bill reminder searches.
    • All the Pomodoro apps he found were terrible. He paid $10 for Tomatoes and uses it daily.
    • Chronicles is one of the best bill reminder apps, yet users searching that term miss it.
  • Pair a unique synonym name with the target term in the subtitle. 15:04
    • He looked up synonyms of "reminder" only, not of everything.
    • "Callback - Bill Reminder" ranks for the real term and stays easy to search by name.
    • Names can run longer than this pattern. This is just the best practice.
    • Another example: "Daily Bill Tracker - Bill Pay Reminder and Organizer", with tracker as the number one auto-suggest term.

19:37 Personal outreach before launch

Early outreach works when it shows you did your homework on the person.

  • Tie the Apple pitch to the people and trends Apple is pushing. 20:03
    • Mention iOS 10 and its big push for subscriptions.
    • Email your favorite WWDC presenter too, saying what you built from his sessions.
    • Keep the pitch short and say where the wins are.
    • Cold emailing a presenter works as a thank-you, not an ask.
  • Match the publication, then add a personal hook. 21:14
    • Fitting outlets for a finance app include Lifehacker, MakeUseOf and CNN Money.
    • Search Google, Instagram and LinkedIn for a connection, such as their college.
    • One Instagram-based subject line was "I love your red hair".
    • An exclusive means only they can write it first, which cuts through on open rates.

24:49 When to stop supporting an app

Whether to keep updating an app is a personal call, and an old app can still earn its place as a test bed.

  • How long to support an app is a personal decision with no fixed rule. 26:04
    • Young sold his educational app portfolio because he did not want to update it for iOS 8 and the new iPhones.
    • The buyer wanted the roughly half a million downloads for cross-promotion in a new kids' app.
    • He had no idea the downloads were the draw. He only wanted to stop maintaining the apps.
    • He knows a developer five years into one app who has not made "a dime". Young says that is not for him.
  • An app with no real business behind it can still serve as a test bed. 26:34
    • Oh Snap, not updated since 2014, got press on The Next Web. Young sees it as a feature, not a business.
    • He uses it to run tests and share the results as case studies, as he did with PayPal Rush.
    • He says he is still proud of it, even though "there's no real business behind it".
    • He tells the asker to decide for himself whether to keep supporting an app.

29:23 Books, courses and the case for subscriptions

No book covers subscription app marketing well, so the best route is to pick one channel and learn it, using Young's own material and a few subscription books.

  • Young knows of no good book on app marketing. 30:33
    • He calls much of what he has read "pure junk". He rates his own blog, podcast and videos as the best.
    • For subscription ideas he points to The Automatic Customer, which covers many models beyond SaaS.
    • The book spans email newsletters and The New York Times, and Young considers a podcast interviewing subscription businesses.
    • He also has ebooks on App Store optimization and Apple featuring.
  • A first-time marketer should focus on one channel, either PR or Apple featuring. 33:59
    • For featuring, he recommends his ebook on Amazon.
    • For PR, he recommends his Udemy course, linked from the courses page on his site.
    • He is launching App Masters Academy, a subscription with all his courses and interviews.
    • The asker would like a course on marketing subscription apps specifically.
  • The asker prefers subscriptions because they give steady income while the app is built. 35:15
    • He says he will not build one-time payment apps.
    • His reasoning is that a five-year build could earn money all along, while a one-time sale brings uncertainty.
    • Young agrees to send him the recording.

In the growth library

Steve P. Young and a caller (an indie developer building a bill reminders app), Steve Young, founder of App Masters, an app marketing agency and training company; the caller is a solo iOS developer preparing a first launch. A live strategy call on how to market a subscription app: running a paid to free promotion without a free subscription, naming the app for ASO, and pitching Apple and the press before launch. Steve gives concrete, tested tactics, such as non-consumable in-app purchases for promos and exclusive pitches that have landed coverage on TechCrunch.

More from App Masters · The whole library, and ask it anything

Transcript823 lines
0:00

coming up is a live strategy call I did with someone in my audience where he picks my brain on growth strategies for subscription apps pricing models running paid to free campaigns pre-launch strategies and a whole lot more trust me when I tell you this guy made me work stay tuned I love hello Steve how are you are you I'm good I'm good too you're like in the same spot as last time we talked yeah yeah exactly I'm yeah I'm on the same spot by the way let me just tell you I'm record I have this call recorder that records Skype conversations so I'm not gonna be I'm not go up note all these videos anywhere I just just for my reference and I'll be recording the video that's accurate yeah yeah so it's good enough let's let's publish it so I mean I wanted to ask you about subscription-based like you promoting this free to Spade marketing course and whether you can hear me clearly right can you hear me yeah that's a new

1:24

microphone I'm guessing it's new that's it so okay so you've been promoting free to paid marketing but in that you I mean you're talking about one-time payment apps all all apps are one-time pain and the new monetization strategy app Apple has introduces subscription-based so you didn't you didn't talk about like how would I market that I mean see my like I'm I'm like actually where I'm at right now I've almost finished my app like so my app is simple bill reminders so it's gonna remind you when your bill is due so and I want to monetize it subscription-based I mean I don't want to do like cuz I feel like one-time monetization is like a scam eBay like ah you just I just get you to buy once and then then I I don't care about it you know so I oh no I want I mean I'm not gonna be charging like like nine ten dollars a month like Netflix I'm gonna be charging like a dollar a year like at least once a year like I'll update the

2:33

apps I'll keep all the updates but okay sorry I'm thinking so yeah so that's how how would you some my question is how would you promote subtitle because if you see Apple itself they are promote they have like Apple music where they give three months of free trial say all subscription based apps they give three months of free trial whereas in the right now they are not not giving any free trial like if if I were to monetize like there is like I cannot create a free trial like the third option is not there either you pay or you just don't pay yeah a guy hey so prove all resonate name properly again yeah it's a pool a pool yeah is the V approve I approve so feedback number one I wouldn't charge a dollar because a year you're just not gonna make money right like it's just you think about whatsapp it's gonna you're targeting a whole slew of people from your particular app you're talking a very small segment of people in my

3:51

opinion right people still care no I mean they have given like another option where early adopters can start like $1 a year and after I have done all the tweaking and everything correctly after six months I can increase so add from at a certain date in future I can increase the price and the old people they will renew at the because I saw WWDC videos on subscription-based I was really curious cuz I want to do a SAS model because I don't want to do one-time payments at all because I'm a developer I am building my own apps so yeah yeah I mean that's all we'd say it's just you know think think because you're trying to save people money essentially so you can charge them a little bit more and I see your doctor okay so that is my opinion the other thing is there's a couple of ways you can run this pay to free campaign on so one is one one bill one bill you unlock one bill that's it right what do you

5:00

mean so hey you want to do the meaning what do I get for you get unlimited for a monthly fee right okay so I mean in the way to free campaign I saw specifically that you said if your app had subscription-based model no new side will like would equal promote your app if you have anything like if it's like I give one year of free subscription or something like that those nude site will not core because its cover they will cover it but just it's hard to implement it in your app because if you're doing it through Apple these subscriptions you can't make it free yeah exactly so it's just not technically possible yeah that's them that's the reason so the other way you know I had a client who did this yeah there's a couple of ways to do this one think of something else that you can give away and make it a non consumable in-app purchase okay in your app so like a one bill or multiple reminders or emoji reminders whatever

6:12

right like think of me that I can become a non consumable in-app purchase the other way is lifetime access now this is one of my clients did this we did a lifetime access for him because everything was consumable and he did phenomenal like a lot of email subscribers but obviously you're giving away a whole lot right like you're given a lifetime access but it is a non consumable that's probably the the lesser of the two options the first option would be just think of clever ways Adam okay you want to add emojis to your notifications well that's a dollar one-time dollar right so think of other ways not just your subscription I think it's a good thing to do anyways okay you guys just fishing you got people who love it talk target those who really love your app right like okay now I'm paying you $10 a year I've got one more okay I'm willing to pay you dollar more if I can get this I'm willing to pay you

7:08

down more I can get that so like think of your whales if like you know they like to call them the whales people really love you out how you can monetize more and then you can still have the flexibility the ability of running this campaign I mean so this is just my simple app that I'm doing bill reminders but ultimately I want to do a budget a personal budgeting app or for like that would beat my veil like that will be like real complex app and I would charge a large amount of money like not large but like 10 bucks a year something like that like you know like big amount of money for that so yeah so do I have to but I don't want to create any what equal one-time payment like you saying they create a one-time payment one-time add-on one-time purchase item and then give it away for free but yeah I mean I want to keep everything like like if you see many sass companies like they keep everything under subscription like it's

8:12

not like they have like one-time purchase they are like like so it's like what did what do you get it like like for example it's just sumo me you have you you know shield sumo me right so previously sumo me was like so they had put the pop-up thing so each feature they would charge you like 20 bucks per features but then you decided I will give you everything but with their limited by number of visitors yes sir so they give you whole slew of features like it's not like feature by feature previously it was feature by feature so that's what I want to do I wanna I don't wanna do feature by feature I wanna do queue whole slew of feature at low price not you know I get it but I thought you wanted to talk because you wanted to run this page of free campaign and you said how do I run this page of free campaign with a subscription app that's what I was answering here's how you run it you build in not in app purchases that are

9:13

non consumable that target you know like hey get reminders for this for that for this so like I'm adding emojis to your reminders this is a simple and app purchase to put in or some eyes your backgrounds right like I have this calendar app that I just bought where they if they wanted to go subscription they could or you can think of whatsapp and adding do you want to add stickers these high-end stickers and these are not these are sticker packs I can buy like lying right okay cool well you can make those free and run this page of free campaign with those yeah okay so I'm not a question I want to ask you like what should I name my have like it's gonna be like because they add optimized for air so and all that right so epic I I wanna like Bill reminders so you want to bill reminders and say bill reminders I

10:23

mean that's what I would I don't think description tracker and bill reminder that's a hard one all the good names are taken already and I don't know like how to play with the spellings a little bit I mean I want to I don't know make sure that name fits like it's not like half I don't want half name it's not visible sometimes on the app like half the name is visible then dot dot dot it shows up so I don't want to cut my name in short like how I want to show the whole name like how do you go about what the process of picking a name for an app like just a process like how Easter I mean the so what I did with games okay so here I'll tell you what I did with one of my clients we did we did a game so I'll go to this side call one look all right I shared this in the past one look coms reverse Dictionary it's all put in like a bill or I'll just put in a reminder right okay so his game won't reveal too much but essentially

11:37

what we did was it was a hover board type I just put in hoverboard and put in like all these variables and he just said you know it wasn't ESO specific like I wasn't doing a fully assort all I was doing was helping him name the game cuz that's what he wanted help with yeah okay let me think look it up so I said okay well I found out that these specific keywords that I recommended had really good traffic scores from sensor tower and mobile action and low difficulty on both platforms I said hey here's how I would name it then cuz it was a game I don't believe that games need to be he is so specific right like it doesn't really matter from a game perspective unless your game is a genre specific so with yours you know like you might want to look at like reminder okay what other words are related to reminder so I'm thinking remark callback on core witness repeat these are words that are coming up using

12:35

one look and I'll just he's like okay cool like I like these memento okay interesting so I might throw craziest list throw them into both platforms sensor tower mobile action figure out what's coming up and then let's say which one you like let's see remark what what one problem with that is like when I was looking like I wanted a good Pomodoro app yeah you know Pomodoro Technique do you know yeah okay so I wanted for myself for murder app I went on App Store I look for Pomodoro all apps were terrible I was very unhappy with all the apps and then I was looking for something else and I saw something app that was called tomatoes so Pomodoro is Italian for tomatoes so he named the app tomatoes but I was looking for Pomodoro so yeah I never found but that was like ten dollar app that I paid for like I am you I you still use that every day yeah for mine so so that was like very good app and so but they named it

13:38

Palmer instead of you know Pomodoro they named it tomatoes and I couldn't find it so I mean I could name it like something similar to that like for Amber for example there is a good app called Chronicles now that they have done good SEO so it shows up in the Google search but if you search bill reminders it will not show up like Chronicles is really one of the good app for a bill reminders okay but I mean so that's the I would say that would that be one of the I would say disadvantage of having a synonym like when like as a user from users point of view I go and look for a bill reminder and they may not see my app because my app is something else to me so you you don't call it me the way I did it was I looked up similar words to reminder right yeah I didn't look up similar or just anything I said I want a similar word to a reminder because my hypothesis is if I have a reminder in there and they're synonyms and I have

14:48

let's say your app becomes encore just say this is one of the keywords that I'm seeing in one look when I put reminder encore call back okay I'm gonna call OMA call my or bill back right like okay whatever I'm gonna call callback callback bill reminders and manager all right that's my acne so now you're trying to rank for Bill Matt reminder that's your real ASO but then because you have callback or bill back then you're like okay well that's good for me because one its unique nobody anybody can see what's happening oh yeah it's Chronicle so I do a search for Chronicle or I do a search for Bill back and they're like okay cool I have that now have that in my app name and I have bill reminders in my app name too so now you have synonyms of a reminder along with Bill reminder in your app that make sense okay so the term Bill reminder would be in the subtitle now I mean we just be in your app name

15:50

it be like Chronicle slash bill Chronicle - bill reminder and yeah bill reminders so this would be right so the title the actual title will be synonym and I could add the term bill reminder into a sub subtitle or because normally the app has a big name write this like like like a name and then they have like coolin and then they have some big lion yeah that's what you call it so like that call back - bill reminder or I don't know build memo slash you know that's that's I mean you can go longer than that but that's sort of the best practices having a unique name is like what is the advantage of like if I create a unique name which is a synonym but it's a unique name is like it's easier to find what is here like if it's easier to refer it to somebody or like what is the advantage so you know I had a client where it was sort of like what you're doing so he called it let's say if I was doing your app I might call it

16:59

daily bill reminder all right okey my client was like this so where it's like oh daily bill reminder and then - bill reminders and manager so I said let's just double up on the bill reminder in the app name and I know everybody says you don't have to but let's just double up on it who cares so we did so I called it let's say it's for you I might not put reminder again but I put like okay let's call your name daily Bill reminder - bill notifications and management right okay right so now I'm starting to say okay well I have bill reminder twice I bill twice I remind her innocent in him for a reminder so down covered on all this stuff let's go with that and we're ranking number two for his let's say for you we're ranking number two for him so that's what we're doing with his we did that so his app name already had the term he wanted to target with so having a surname you are basically you have two times the bill reminder is

18:10

term is there twice so because of synonym title and subtitle and so okay so that that's why I bought this is I don't have data on this but that's my hypothesis okay so like here your it says bill reminder so if I said I'm gonna call my name bill tracker daily bill tracker - bill reminder and organizer I'm just pulling on the auto right yeah auto surgeon I'm gonna call it my name that way so I'm gonna call my name my app is gonna be called daily bill tracker - bill pay reminder and organizer that's it all right and so now you have Bill yeah reminder you have all the auto suggested in your app name and you have tracker which is the number one and you're calling a daily bill tracker so the advantages of that is it's very ASO friendly but unfortunately people you can't just say oh my app is called callback right like I can't search for that like you said we're chronicles I can't search for that I have to really

19:12

search for daily bill reminder bill tracker so the disadvantage is you know you're not really building a brand but the advantage is is hid your very air so friendly I mean yeah I mean I get that like it's easier to find like if I you can say crawl find just search callback and there's only one app named callback and so it'll be easier to find on the App Store okay so another thing is like what do I do pre-launch should I be doing some like before I launch the app should I be doing any marketing like yeah of course go back there's a callback so anyways yes I mean the what I like to do pre-launch is we should definitely publish this video the the strategy I like to use is so people what most people care about is Apple feature and pri okay we're trying to get me so what I the best way to do this is Apple when you have a test flight ready go out to them talk to them pitch them App Store promotion at Apple comm find

20:25

the right apps or manager pitch them keep it short here's what the you know here's where the winds are and maybe talk about iOS 10 because that's coming out soon and how they're making a big push for subscriptions I watched all your subscription videos blah blah blah and here's what we're doing maybe even if there's a favorite lecture of yours that did a subscription video emailing him cold be like hey man like I really appreciate your your WWDC videos here's what I'm coming out with based on your videos here's what I've implemented based on what you did based on what you taught now reach out to him too so that I would say about for two to four weeks before you want to give them at least two weeks but the earlier the better you can go more than four leaves but you know two to four weeks from VR perspective I look at different publications are perfect for yours so yours may be life hacker yours may be

21:22

make use of yours maybe I don't know wallet something or you know like somebody's financed I like CNN money rightly and I would just find the right reporter like it takes a little bit of work but it's not that much work it's like 15 minutes find the right reporter learn a little bit about something so what I usually do is once I found the reporter that I'm gonna pitch I'll Google their name I'll look on Instagram I'll look on LinkedIn what kind of connection can I make with them that shows a little bit more than just being like hi Steve here's my app please write about it that's what most developers say I say hey Steve Howe I didn't know you went to Best I didn't know you went to this college that's great like just a little bit something that says I'm not just emailing everybody I did a little bit of research for you and I I'm gonna make that pitch you know like in the one of the tips I gave before was Instagram I've used it

22:19

so many times where the subject line would just literally be about the Instagram post like the most recent one was I love your red hair or when I pitch an app store manager I said you met Tony Hawk holy cow you know that was my subject line it shows a little bit of research that you did then just emailing somebody and it shows that you're real like it's like hey I know you I did a little research not just I didn't just find your email because that's what anybody can do and I'm just no now I did a little bit of research and said oh I know a little bit about you so I'm gonna you know so that's what I would do from a PR perspective and then if you want to level up given the exclusive so exclusive means they can only write about it once they write about anybody else can write about so means they approve I'll prove I'm only emailing you you are the only person that I care about writing about this app is then

23:11

essentially what you're saying to them my name okay so it cuts through in terms of like open rates and all that stuff it cuts through all this stuff and I've been able to get on TechCrunch I'm or all this stuff using the exclusive angle just wiggling through there because they will open it if I say exclusive to you okay yeah it's gonna open it okay well that's what my subject line is exclusive to approve yeah I mean I would like to build connections with like financial bloggers because all my apps are gonna be financial related so it'd be better if yeah if I get to know them so con it works like if you comment if its financial bloggers they're probably just personalities right comment on their blog share share this is a hack that I have but I have my VA sharing all the reporters that I really target a lot constantly so if you look at my buffer they're there their posts are constantly being shared by me and I tag them on

24:14

Twitter so tag them share the post and write them like one of the first things I did was especially trying to build the relationships like if you enjoy their blog post just say thank you for that blog post nothing don't ask for any bounce like that was amazing man I really liked it and if you can do even better where you use some of their strategies that's how I make connection with Andrew Warner from mixergy like I was a subscriber but I took one of his course and said holy cow and I do like I took your black hat is or SEO course I'm now number three for this term just using the exact strategy cuz they you know like everybody loves case studies everybody loves testimonials and it shows that one I took action on what you said what you taught and to hear the results you know like and so that's how I made that connection with him and now you know I would say we're we're friendly I'm not for friends and we're

25:03

friendly people right yeah well okay another question I have is like what if I want to do just one-time payment so like what what is it how do you do lifecycle of like like how long do you update the app like for example like your app oh snap you stopped updating since 2014 like you are you to charge me that I just saw that no I I saw it's free I'm not telling anyone I saw that you haven't updated since 2014 and it's like what why would you like I mean I wouldn't know what is the lifecycle of an app like when do you start monetizing app when do you stop monetizing app why should you leave the app app store even if it because if it's not updated it may cause issues with some phones because it's not updated with the latest iOS so like the whole life cycle I don't know how I answer that it's completely a personal decision I sold my educational apps the portfolio because I didn't want to update it this was like

26:12

iOS 8 at the time when iPhone 6s were coming out Ayana update for this screen I don't sell this so I sold it and the people that bought it bought it for the Downloads I had I had a half a million cross that portfolio and they were they were launching another kid app and they wanted to use it that's cross-promotional which I'd no idea I just I wanted to get rid of it because I don't want to maintain you anymore with oh snap I was like this is not that great of idea like it's it's decent I got press on it on the next web but it's like a feature right so why do I wanna keep supporting it let me just use this app to run different tests and see more of a case study and then hopefully educate people like when I did with PayPal rush like educate people on here's what I'm trying for this test app then I'm proud of still but at the same time I know there's no real business behind it but isn't something you to

27:01

decide whether you want to keep supporting or not I know people who are like there's a guy I met like a long time ago he's like I've been working on this for five years I'm like you're not even seen a dime on this you're still working on it okay That's not me bye okay that's up to you so I think I'm not gonna tell you that it needs to be this as long as I'm walking yeah

27:47

what would you recommend like okay yeah yeah

28:40

yeah I dunno where yes no that's okay I'm sorry for inconvenience it's okay yeah we'll see demo standards thank you so much yeah please Thanks okay so yeah this guy is taking up more time yeah I mean that's my wife just leave me in trouble do you okay few minutes yeah so what what kind of witch am amazone book would you recommend like for me for one subscription for at marketing basically man I don't think there is one man I think my stuff is good yeah by the way I saw somebody else is like Steve Young somebody else is selling your book on a black eye so on I don't think I guess you'd like amazon.com I went and some his name is Steve Young but he's selling novels and I don't know what not I don't think you read novels if you go an animal like this I just got on Amazon I search for app marketing and then here's a book by Steve P young came out and then I clicked on the author to see more information about the author and that

30:16

authorized written multiple books like some novel stuff like resetting mult multiple genres of books like it's not just at marketing interesting I don't me honestly I don't think there is too much from app marketing nothing that I've read I'm gonna try to read a bunch of these things a lot of this is just pure junk I actually got some some some loss would happen and they gave me some credit so I have some left over it I don't know where to spend so something I sit i'ma gonna give me some credit there was some lawsuit with Apple and Amazon won and they gave me courage so I have some credit so I wanted to get yeah I mean there I don't know their if there is one I think you know I have a few things on App Store optimization I have a few things on Apple features I have those things but from app marking I mean nothing I think my blog is the best I think my podcast and video stuff is probably the best the I mean unless you

31:26

have specific questions I like with the book that I just read that might be relate to you is called the automatic customer and talking about subscription and think about ways that you may move the book is automatic customer yeah I mean any book really really about SAS marketing like SAS SAS business not looking for all my customers one that's specifically about subscription now yeah it's funny because it's one of those things where I'm trying to I'm sorry to think about subscription business to and how that was like hey maybe I should start another podcast just essentially what I did with mine and interview people who have subscription businesses and not just about like SAS but like membership sites because if you read this book who talks about like nine ways so like email newsletters New York Times you know people selling content on subscription that's what I want to start where you know it kind of covers all the type of

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subscription models not just saps purely yeah that I mean that's it yeah I want I was gonna buy that free to paid but then I was like I'm going to be building subscription-based I don't know if that's right for me so I didn't get that but do you or what do you have any of your courses that you think I would be helpful for like marketing like yeah I mean what what is it what is in particular you want to know like this is my first app I've never done app marketing this is my first battle first time launching and like I've not done app marketing specifically so which one of I would say get that I mean there is there's a bunch so I have these udemy courses in a teen get them for pretty cheap through my website but I have the udemy courses that talk about more of like here's how I do PR and there's some really good strategies in there and then I'm I'm coming out with a brand new thing where it's talked about it's gonna be

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called at masters Academy and it's gonna be a subscription-based thing where it has all our courses and all the people that I've interviewed but if you I would just say focus on one or the other like your channel focus if you're gonna be PR just focus on that if you're gonna focus on Apple feature and focus on that so the book that I would have recommend is that ebook that I have on Amazon Appstore feature and then the PR side of things the udemy course that you can find if you go through like at masters Co and then you hit on courses you'll see the udemy course that talks about PR and how I do PR its internet was this name name of the course and the book like or the exact names that I could Shane you made me do so much work I'm kidding all right let me pull it here oh here cool courses I have doing my reading my website this is just nasty all right here so another courses on all right here you'll

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find a udemy course right there and then and yeah you should you should like create some custom tailored course for a subscription-based apps like marketing specifically collect because that's what I really want to get like I want to I mean I I don't wanna do any one time payment apps everything I want to do with subscription-based types because Kristy back with the subscription-based you know you get guaranteed income every month whereas onetime payment like I don't I don't like that is no uncertainty in the making money part of it like even if let's say I take five years to build an app I can make money throughout the five years yes because now I I'm with you the whole way for this subscription base all right there you go anything else for today thank you very much thanks yeah hey Amy this recording yeah I don't mind I use it I will send you the recording yeah then if they were if I'll publish this

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if they want to follow up and kind of figure out where this bill reminder you have a website or a Twitter handle you want to send people to it will be on my app or order calm like a blog data promoted calm okay I won't like that it's blog dot 8p o RV my important yeah doc first day of blasting yeah that's where that's where I would somewhere in the corner somewhere I'll I'll put the link to my app okay get into the show notes the tanks I'll email you this okay yeah dolly cool like put on Dropbox or whatever however you won't do it yeah I'll put it on Dropbox is me here okay thanks for that