Split Metrics

1Store page creative testing at Split Metrics

• Chain screenshot tests one change at a time to compound gains. In a case study with AppScreens, a sporty background beat a plain blue one by 10 to 13% more downloads. A second test highlighting features then lifted results further, reaching 61% in total.

  Change one element per test, such as the background first, then the feature highlights, and carry each winner forward. Unless you have massive download volume, run only one test at a time so you can tell what caused the lift. As the source puts it: "Unless you have massive downloads, do one test at a time."

  App Masters▶ 0:04

• Test icons and screenshots before launch, as big game studios do. Big game studios with strong Apple relationships A/B test icons and screenshots through Facebook ads and tools like Split Metrics, so they launch with the best creative.

  If you have budget, you can pay for the same kind of testing. The advice is to do this homework before launch: "do a lot of this homework and do a lot of baby testing".

  App Masters▶ 3:31