Rupa
The company where Koby led growth before founding Sunflower.
Under Koby's growth leadership, Rupa went from $5M to $75M in about 3.5 years, then sold for a nine-figure exit roughly three months after he left. He spent about $500k a year on conferences, asking what $200,000 would buy when the top package was $100,000. Lesson: become a partner's biggest sponsor and build an audience rather than pure brand marketing.
- $5MKoby begins leading growth
- $75MGrowth under Koby's lead
- Nine-figure exitRupa is sold
From Koby's account of leading growth at Rupa
What was said about Rupa
Rupa aimed to be the biggest sponsor at every conference. Koby spent about $500k a year on conferences at Rupa. When the top package was $100,000, he asked what $200,000 would get him.
Conference organizers and influencers treat their top sponsor far better, because losing it would cost them a large share of revenue. It also gives a stronger brand effect with their audience. Koby's quote: "you never want to be like the smallest person someone's working with. Then they'll actually care about you."
Koby treated all marketing as brand marketing and built audience instead. His rule was that every exposure is a repetition, so spend should either pay back directly or build an audience. He would put a $5 to $10 million Super Bowl budget into building 30 to 40 million followers, spread across several channels.
Koby led growth at Rupa from $5M to $75M in about 3.5 years. The company sold for a nine-figure exit about three months after he left. Quote: "all marketing is brand marketing."
I speedran an ai app from 0 to $1m/yr in 10 months
Koby grew it from $5M to $75M in about 3.5 years and spent about $500k a year on conferences, asking for the $100,000 package then what $200,000 would buy. It sold for a nine-figure exit about three months after he left.
Rupa aimed to be the biggest sponsor at every conference. Koby spent about $500k a year on conferences at Rupa. When the top package was $100,000, he asked what $200,000 would get him.
Conference organizers and influencers treat their top sponsor far better, because losing it would cost them a large share of revenue. It also gives a stronger brand effect with their audience. Koby's quote: "you never want to be like the smallest person someone's working with. Then they'll actually care about you."
Koby treated all marketing as brand marketing and built audience instead. His rule was that every exposure is a repetition, so spend should either pay back directly or build an audience. He would put a $5 to $10 million Super Bowl budget into building 30 to 40 million followers, spread across several channels.
Koby led growth at Rupa from $5M to $75M in about 3.5 years. The company sold for a nine-figure exit about three months after he left. Quote: "all marketing is brand marketing."
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