App Masters · Apr 27Video Ads Example for Facebook & Mobile Advertising
Uses a five-element checklist (character-driven story, music and movement, portrayed emotion, exaggeration, raw look) on its TikTok-style creatives. It keeps a network of actors and reuses one cheap native video across Facebook, Instagram, Snap and ad networks.
Tips
- Use a five-point checklist on every TikTok-style ad creative▶ 9:25RocketShip HQ uses these five elements almost as a checklist on the creatives it runs.
- Tell a story with a character instead of showing gameplay▶ 4:05A game ad run this way showed a character saying 'let's see if you can fight me' and no gameplay.
- Hire actors instead of influencers when you only need the creative▶ 5:05
- Add music and movement, and let the dancing be bad▶ 6:03RocketShip HQ sees a lot of success with this simple shortcut.
- Produce creatives inside TikTok with its built-in editor▶ 10:00
