Video Ads Example for Facebook & Mobile Advertising

What is a aap nation? It is Steve Founder of appmasters.com the place you go when you want an action packed content related to helping you grow your app downloads and obviously making more money through apps. And today I got a friend of mine all the way in Barcelona, Spain. We're all safe. That's good. But we're going to talk about how do you utilize tik tok style type of videos on TechTalk, the advertising platform, but elsewhere as well.

So leverage one. Asset for multiple platforms. So let me do a guest without further ado. His name is Shamar Raul. He is the founder of rocket ship HQ. Go check them out. They do a phenomenal job of helping you grow your app downloads in a very cost effective manner, more focused, more on the paid acquisition side. So rocket ship hq.com Simoff welcome. Excited to be his team along the way. St John being on the ice show.

Excited to be here with you today. Today we going to talk about the name of stick ducks, dive, create this and send these. Steve, I've talked about PA, some of your other videos. This is absolutely something I'm. Very excited to jump into and show a lot of your viewers today so they can see what it's all about. Right. A bit about the Steve, as you said, I head up Rocketship sq, but if your listeners are interested, they can check out our podcast, mobile user acquisition show.

That's a good, a good stuff there, so feel free to check that out as well. So. See the podcast in the show notes as well. I've gotten a little bit able to be a guest on that show. It's a really good show. Yeah. Uh, I, I was telling you, Steve, just before this, your episode is, wants something that I thought went to a lot of people excuse that, to set on how to get featured on the app stores. A very popular episode. The sub sent me something.

I flagged it to a lot of people. Getting it. Yeah. Get it. Getting into this. Right. So what are the big docs I create? Yes. It actually, it is a fun shot, looping videos that really get a lot of engagement at STF said we get a crazy lot of engagement on tech doc. Certainly because they talk, the ad platform is suddenly taking off. But because they are fun and engaging, they also take off elsewhere, right? Because if you, you could totally run it on Facebook.

You could run it on staff, you could run, you know, you could run it on ad networks. Suddenly these creators really take off. And in today's video, I'm going to break down the key elements that make the top style creators really compelling, really fun, and let you let them. Drive the kind of performance that they're really, really drive for us, and they can hopefully drive for you as well. Let's get started. So here's are the five key elements that we're going to talk about.

We'll dive into each of these in the coming slides. Character-driven lead with music and movement portray emotions. Exaggeration. Raw, unpolished, unfiltered, right? So these are the five key elements we look at, and I will illustrate each of these with examples of creative strum that we have run. Let's get into it. Number one, creator driven narrative driven videos, right? So this is for a game. The ad that you see on the screen is for a game that we made and really a lot as your notice for the game.

We did not show a play. Right? And suddenly you can have deeply as a part of the video, but really what you want the video to be is creator driven. And it has to have some sort of an additive, right. A, you have to have real characters that are being portrayed that really look like, and Francis, this is, you know, this is what we call native influence content, which is even if they're not influences, there are actors that we engage to act essentially, and we don't always just have them talk to the camera, right?

So this is not a testimonial. This is an additive disguise, not sane guys. This app is Austin. Come download. Which can work in other contexts, but not on tech doc. And this guy saying, let's see if you can find me at this and additive avid. You know, I can't show the video and this one, uh, because as you can see, we've had to block some of the content here, but hopefully you get the idea here. This is for a building battle game.

This is a combat game. And he said, let's see if you can fight me. off, are you? So I've heard from others too, that they will hire, they'll like look for influencers on sick talk and let them have that creative driven narrative and be like, Hey, you guys know the ticktock platform. That's why you're an influencer. Why don't you guys create a video for us are now, what are you guys doing? Are you using a actor or somebody, an influencer?

How are you getting this character for, for this video? Yes, there certainly are people who engage in for answers, right? So if you're doing a lot of influencer marketing, you can, and you should absolutely engage in senses. Uh, we engage actors. We have, we work with a network of actors just because we work on a lot of projects like this. Uh, the advantage of working with actors is they are a lot less expensive, uh, you know, with a written influence.

Uh. You how to pay for the influencers, reach with an actor, you don't. So that's the trade off really. If you're aiming to buy media to them, by all means you should be using influencer. That's cool. Yeah. You're on your platform. That's cool. Yeah, yeah, yeah. Look, anytime I've had friends of mine, you know, be activists, so it's not that hard. And for reasons I will explain later on in this video, write a number two, right?

Use it. Movement in music driven. Again, this is under the ad we made, right? And again, as you can see, this is somewhat with actors. Some of them are like, Oh, dad's not really a, you know, I don't, I haven't led dancing. I'm not like a skilled dancer. We tell them, do bad dancing. That is still okay. Right. It's like. Just just move your hands around vegan, you're going to add music, right? So if you played around with tech talk, you will see this music that's dancing.

It's a very vocal, that's a very Uber driven platform and making, even if you do bad dancing, and especially if you do bad, that ticket works well. It's such a very simple shortcut that we just see a lot of success with. Right, and this is basically saying, be using X, Y, Z app you need to show, right? Of course, this is a part of a larger narrative, but this is an element that we find important. Number three, portrayed primary emotions because this is such a shock farm focused app.

You want to capture attention quickly, and the way you do that is by showing nonverbal emotions. Clearly upfront here, this woman saying, Oh, I forgot my mom's, but again, and she's shot. And that's what draws people in. And you could argue that the happy dancing, but that's I guess, a way of doing exactly that, right? So somebody is dancing, they're happy. You don't need a thousand lines of texts to convey that. So kind of very emotions we find are very, very crucial.

Very, very important. If anything. We also find it important to lead with primary emotion, and I forget who wrote this, but it's like there are four primary emotions. Happy, sad, mad, and something else, right? Uh, yeah. So you can look them up, but really in a positive or negative, what does your app make them feel? How do you just portray that very, very clearly in a non nonverbal manner? Again, exaggeration is good, right?

So you. Essentially can show exaggeration. You show primary emulsion to do an extreme. You say, well, you can VIT money, but you can vent like lots of money. You just show those. Those are like $1 bills, but you can still show them to exaggerate when possible. And again, if you, you could argue that this is what's an exaggerated emotion, but this is exaggerated action, right? So that's what's important. Then the last one is raw, unpolished, unfiltered.

One thing you should remember, it's that whenever works on Instagram does not work on tick-tock artists, not robotic doc style videos. It's because. If it's, if something's Instagram worthy, it's very slick, very polished, right? And, uh, that's not what's going to work on tick-tock because they uptake talkies. I was going to look at Instagram and say, Oh, this is by professional photographer. No, we're not going to do this.

Right? So you have to make sure it comes across as candid, which again leads into what I talked about, which is you have to be creator driven. You have to be spontaneous. It does not have to look scripted. It has to look spontaneous. And again, pro-tip, keep it vertical because if you keep it hot as Antos or whatnot, they know you're not. They live off the platform. You're not all that familiar with the platform. Again, make videos that appear native.

That's what really elicits clicks. That's what really elicits performance. Again, those were the five key elements, like I said, right? So try to hit on each of them. We use them almost as a checklist. Can we hit on? Ideally all five of them are at least as many of them as possible. The best part about tip doc is you can Baker or creatives, uh, you don't need. Elaborate. We do anything. We, you know, we do work with a video editor.

We, you know, we make, uh, recently use the video editor to our video editor to do a lot of finessing. Not really. This is the inside of the tick-tock platform, right? So you go and you can add text overlays, you can add music, you can add effects like, Oh, flowers falling from the sky. You can essentially download the video from the TechTalk platform to your phone and essentially use it right there. Uh, and that's the beauty of tech doc.

That's how cool and effective Dick doc style videos are. I just don't take dark back to wherever else you might want to run those ads. That's all I've got for you guys today. Thank you so much Steve, for having me. Everybody. If you guys want to check out mode, check out the mobile user acquisition show so you, hopefully you can link to that. I'm also teaching the ghost at the mobile dev memo Academy. If you to check that out.

It's on scaling via Facebook ads, mdm.academy. Look for Michaels there. Thank you so much for having me. Everyone. Do you want to link all those into the show notes as well? But do you want to ask you this? So what's it talk, I do have to reiterate that it is a great app for you to edit videos. I did a video with my son just for fun cause I was like, Hey, let's do something fun together. And the recording and the filtering and the editing capabilities on tick doc.

Amazing. The only thing I want to ask you, are you just using these ads. On IgE stories where vertical makes sense. Are you using this on like the Facebook platform, the feed and the Instagram feed as well? Every bag. Right. So I mean, all you need to do this a square size and you can use it under that. That's okay. Yeah. It's works amazingly well everywhere. And then from a ad Tech's perspective, are you doing anything there?

Oh, what do you see here? Right? This is demo text. That's sort of It's very important. Yeah. You know, like on Facebook. Within the feed. You can say like, here, here's what I want to say. Go check on my app. Or, Hey, number one app to help you lose weight. Are you doing anything in the ad techs? That helps sort of shabby it? You know, you just communicate to your value proposition really. Right? It's not anything crazy, but again, I think it needs to be tied into.

The narrative rather than a call to action. Right. So in wa, you know, and these videos, it's like in the videos we had, it's like, Oh, me using this app. So me, me, after, I forgot my mom's. But again, she's not saying, use my app at me using this app and doing a happy dance. Not say, download this app. Let's see if you can find me. Not, you're not saying download this app. Same thing, you know, with this guy. Be a pro.

Right? So, yeah. Not be a Willie which totally worked on a lot of other platforms. Facebook, we say that that Facebook instant snap, we say that, but I think here you need to keep more capable in that. A difficult, it almost feels like if you create a good to talk style. Video that the video will do most of the work, like you don't need to think about what the ad copy is going to say. It's like, Hey, the video will stand on its own, and that if you run on ads on Instagram, like the swipe up, like people will know that it's an ad and they'll swipe up on their own.

Is that what I'm getting a sense from you? Totally. Totally. Totally. So no call to action necessarily. It's just like, Hey, create a Google video. Let her run. You're going to see the results. Yeah. Tick-tock is a call to action. Facebook is a call to action, right? They say, learn more, play games and whatnot. So they do that for you. That's awesome. Anything else you want to cover? No, this is great. Uh, and you know what?

I want to communicate it. This is simple. This is a five point checklist. Go with it. Yeah, I love it. Once again, guys, it is rocket ship HQ and the podcast is called mobile user acquisition. Check out my podcast about how do you get featured on the different app stores. Shimoff do you want to send the listener, the watcher anywhere else? Yup. No, and MDM Academy. Michael's on scaling via Facebook ads, mdm.academy mobile. memoAcademy.

That's what I'm going to be teaching a course sometime in the first week of may, so you've got plenty of time. We'll hook you up with a discount code your listeners to get a discount code, which you can include right here. Cool. Perfect. Thank you so much for coming on and doing this, man. Oh, cool man. Awesome. Steve. Always a pleasure to be here and guys were watching. I'll see you on the next video. Okay.