App Masters · Sep 8Do This Before Running ANY Paid Social Media Marketing
Ivy spent $20,000 a day with positive ROAS, but it took a couple of months. She tests creatives over three days using hook rate and hold rate benchmarks of 30 to 40%.
Tips
- Aim for a 30 to 40% hook rate on video ads▶ 3:33Ivy from Resto Me used hook rate 30 to 40% and a similar hold rate range as her benchmarks.
- Test creatives for three days with four creatives per ad set▶ 4:00This is the testing method Ivy from Resto Me used while spending $20,000 a day with positive ROAS.
- Budget for months of patience before paid social turns profitable▶ 3:00Ivy spent $20,000 a day with positive ROAS, but it took a couple of months, with two to three months of things looking bleak.
