App Masters · Jan 10The TikTok Organic Strategy That Led to 320K App Downloads
Grew to about 300,000 downloads, 90,000 followers and over 55 million TikTok views with $0 in ads after paid ads and paid influencers showed no return. A public interview video hit 5.8 million views and took it to number one in Lifestyle; a 30-second trend video drove about 8,000 downloads.
Tips
- Study the most liked videos for your keyword before creating▶ 8:48He did this for quit-vaping videos and says it works every time for Juiced Media clients.
- Test five or six content formats in month one, then double down▶ 16:31Puff Count uses viral trends, a 'Nic Myths' series and public interviews, chosen this way.
- Optimize your app store listing because most TikTok viewers search instead of clicking your bio link▶ 15:53Only 20% of viewers click the link in his bio; 80% search the App Store or Google, and Google Search Console traffic skyrocketed after the last video.
- Add a call to action to every video▶ 17:05A 30-second trend video made in his apartment got 1.5 million views and about 8,000 Puff Count downloads.
- Post at least once a day while warming up your account▶ 19:48His second TikTok ever got 80,000 views and pushed about 3,000 downloads after the first flopped.
- Use hashtags to reach your audience and rank for years▶ 9:32Videos he posted years ago still rank number one in their hashtags and still get views.
- Turn viewer comments into reply videos▶ 20:33A reply showing what is in his vape got 8.2 million views and took about 30 minutes.
- Make series posts to drive follows and repeat views▶ 17:50One Nic Myths video got about 60,000 views.
- Use organic TikTok winners as your paid ad creatives▶ 21:16He tried paid ads and paid influencers for Puff Count first and saw no ROI because they were too expensive.
- Use public interview videos, but plan for a slow first hour▶ 13:38The interview video reached 5.8 million views in five days, pushed Puff Count to number one in Lifestyle and number 30 overall, with $0 ad spend.
- Make serious or awkward topics fun to connect with viewers▶ 26:37
- Split creators across separate accounts, then merge the winners▶ 31:21He built Puff Count to 90,000 followers and over 55 million views on one account.
