App Masters · Jul 10How to Transform ANY Business into a Profitable APP Business #appbusiness #appdevelopers
Launched as a $5 pre-order that sold about 18,000 apps on launch day, then became a free tier plus a monthly and annual subscription with guided content. Rating rose from 4.3 to 4.9 within a month of adding the rating popup, and Android converts about half as well as iOS.
Tips
- Launch a light paid pre-order to validate demand and fund the build▶ 3:45Launch day sold about 18,000 paid apps at $5.
- Make the old paid version free when you add a subscription▶ 13:01The first version was a 30-day challenge tracker; the subscription added guided, playable morning content.
- Filter beta testers with a hard ask like a video submission▶ 16:30One email to a half-million list brought 400 video submissions and 400 beta testers within 24 hours.
- Turn teachings from an existing book or course into an interactive app▶ 5:38Miracle Morning had 4 million books sold, a movie, 500 podcast episodes and a community asking for an app.
- Treat onboarding as your number one feature and show the paywall in it▶ 12:02Data cited: 80% of people who download apps don't come back the next day.
- Set up analytics events from the first version▶ 32:10A year and a half into the subscription they were still discovering events had not been set up to answer key questions.
- Prompt for ratings right after trial activation, from day one▶ 37:30Josh's rating rose from 4.3 to 4.9 within a month of the popup; Steve's case study went from 4.5 to about 4.7 with 4X more ratings in a month.
- Email users a write-review deep link with action=write-review▶ 39:34Josh's iOS rating count had been stuck for two months at about 3.2 thousand ratings.
- Hire a marketer from day one instead of relying on luck▶ 34:30The community had a 68 NPS and a half-million email list, yet the app never ran real marketing.
- Do the ASO basics before a big list launch▶ 35:05
- Skip weekly plans if your brand needs real product usage▶ 18:02
- Expect Android to convert about half as well as iOS▶ 20:10Android trial signups about half of iOS, sometimes less; app downloaded in over 80 countries.
- Survey users who close the paywall to learn why▶ 21:55
- Win a home screen spot and give users a recurring trigger▶ 25:05Miracle Morning added an evening routine so the app is the last one used at night and the first in the morning.
- Send a daily short video to bring your community into the app▶ 9:00
