App Masters · Jan 8How to Name Your App for Growth (ASO)
"Night owl" had strong traffic and rank two, so it shaped the name, while "hibernate" ranked five but had too little traffic. "Sleep sounds" did not rank, so version two moved to thunderstorm sounds, which ranked 41 from the subtitle alone.
Tips
- Be aggressive with keywords in the first naming round, then adjust▶ 7:25His Midnight Owl app went through a version two, iteration A rename after he saw where it ranked.
- Rename the app when a high-volume keyword in your name does not rank▶ 6:50He was ranking 41 for 'thunderstorm sounds' when the term sat only in the subtitle.
- Sort your keyword sheet by traffic to find name candidates▶ 6:05Sorting by traffic showed 'sleep sounds' had very high traffic and 'night owl' had good traffic, where he ranked number two.
- Use traffic to choose a brand word that is also a keyword▶ 5:27He ranked number two for 'night owl' and number five for 'hibernate', but only the first had enough traffic.
- Do not repeat the same keyword in both name and subtitle▶ 7:19
