App Masters · May 19This Fitness App Makes $200K a Month Using Only AI Video Ads
Earns roughly $200,000 a month from app stores alone, with Sensor Tower, AppFigures and AppMagic estimating $200K+, $260K and $150K. Runs many mostly AI-generated Meta video ads, uses dated hooks like "starting June 1st", and sends traffic into a long web checkout before the app download.
Tips
- Send paid traffic to a web checkout, then push users into the app▶ 2:24MadMuscles drives Meta ad traffic to a long web funnel and, per Young, takes users onto web checkout exclusively.
- Test AI video ads against real ones on Meta▶ 0:45Founders report AI video ads beating some of their real ads, and almost all MadMuscles ads look AI generated.
- Put specific dates in ad copy to fight creative fatigue▶ 1:27MadMuscles keeps shipping new date-based variants, such as June 1st ads made in mid-May.
- Tie ad timing to your app's high-usage days▶ 5:13Young's own health and fitness app shows usage rising Sundays and peaking Monday and Tuesday.
- Model your AI ad scripts on a competitor's best-performing creatives▶ 6:04Young built his ad from a MadMuscles script and avatar style in a few steps.
- Show your real app UI on the phone screen in AI ads▶ 7:05
- Use the Meta Ads Library to study a competitor's funnel▶ 2:59MadMuscles runs many ads at once and sends them to a long web funnel.
- Do not trust app store revenue estimates for web-to-app apps▶ 0:59Three tools put MadMuscles at roughly $150K to $260K a month, but Young hypothesizes real revenue is higher due to web sales.
- Split your growth stack into distribution, creative and monetization▶ 2:47MadMuscles follows this exact stack.
