Insider Growth HQ
A growth publication that writes up experiments for improving conversion.
- All contact fields shown together
- Single form view
- Contact fields separated across screens
- Fewer fields at a time
No winner or numbers published
From Insider Growth HQ
What was said about Insider Growth HQ
Houzz tested splitting its contact form into several screens. Houzz ran an A/B test that separated the contact information fields of its form across multiple screens instead of showing them together. The material gives no conversion numbers or winning variant.
Insider Growth HQ first wrote up the test in a piece on three experiments to boost conversion. The test is a candidate to try on any long contact form.
Version A and version B as Houzz tested them.
Separating contact information into multiple screens: Houzz's A/B test
It first wrote up the Houzz contact form test in a piece on three experiments to boost conversion.
Houzz tested splitting its contact form into several screens. Houzz ran an A/B test that separated the contact information fields of its form across multiple screens instead of showing them together. The material gives no conversion numbers or winning variant.
Insider Growth HQ first wrote up the test in a piece on three experiments to boost conversion. The test is a candidate to try on any long contact form.
Version A and version B as Houzz tested them.
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