A deal site for apps, similar to AppSumo or Groupon.
Indie App Santa is a deal site where a two-day free lifetime offer, paired with AppAdvice and Reddit, drove one app to 106,000 downloads, 800 ratings and $90,000 in year one. Only 10 to 15% of downloaders redeemed the offer, and one client made $11,000 from a roughly $10 price drop. Lesson: short lifetime promos can boost ASO and ratings; follow them with a $9.99 price drop.
App Masters · Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)App Masters · The Shortcut to Scale: The Distribution First MindsetApp Masters · 100K Downloads TWICE & $4K Revenue in 2 Months (Indie App Growth Case Study)App Masters · How to 3X Your App Store RatingsApp Masters · The Greatest App Growth Hack in the World 🚀App Masters · The Greatest App Growth Hack in the World 🚀App Masters · How to 3X Your App Store RatingsApp Masters · App Marketing On A Budget: My Proven $0 To $10k Strategy (2025)App Masters · 7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them)App Masters · App Marketing 101: How to Grow in a Crowded App MarketApp Masters · App Store Optimization: The Proven ASO Framework for 2026App Masters · Nov 4Used to promote free lifetime offers that drive download spikes and ratings. It was acquired last November, and one of its apps was pulled a month after Apple warned it copied the App Store UI and UX and the email went unanswered.
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App Masters · Oct 28Steve bought it because distribution matters. A two-day free lifetime promo there and on AppAdvice brought one app 106,000 downloads and 800 new ratings.
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App Masters · Feb 24Used to promote the two-day lifetime free window, alongside Reddit subreddits. Steve's team bought it to keep the campaign going.
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App Masters · Feb 17A two-day free lifetime offer promoted here and in subreddits usually drives thousands of downloads, giving new keywords a velocity boost.
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App Masters · Sep 16One promo drove over 100,000 downloads in about a week, though only about 1,000 came from the platform itself. Deal sites and channels like Telegram, Facebook, Threads and WeChat carried the rest, and Young bought it and moved it under App Masters.
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App Masters · Sep 9It features lifetime free offers and can be used more often than App Advice. A 100,000-download campaign through it and App Advice saw only 10 to 15% redeem the offer.
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App Masters · Aug 19It is a paid way to promote a lifetime free offer and also sells ASO deals. App Masters bought it in late 2024.
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App Masters · Jun 24Steve owns it and charges for promos, so he starts clients with App Advice. Its listing shows a 10,000 download gap against App Advice.
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App Masters · Jan 28App Masters bought it from its founder and changed it to show several deals a day. $9.99 is the upper price limit its users will pay, and one client made $11,000 from a drop to about $10 while another went from $4,000 to $7,000 a month.
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