Function Health
A health testing and wellness company.
Function Health appears in sources mainly as a reference point. It hired Mark Hyman, a leading figure in functional medicine, as its face, cited as an example of recruiting the top name in a field. Rival Superpower says no consumer health company has yet succeeded, so it builds from customers and first principles. No Function Health results are given; the sources offer no revenue or growth figures.
- One-off paid post
- Creator doesn't learn the roadmap
- More likely to join a competitor
- Salary and equity, tied to mission
- Learns roadmap, iterates on clicks
- Less likely to join a competitor
Sunflower's VP of Sobriety drives 50 to 100k clicks a month
From Function Health and Sunflower examples
What was said about Function Health
Function Health made the leading figure in functional medicine, Mark Hyman, its face. Function Health got Mark Hyman, called the godfather of functional medicine, to be the face of the company. It is cited as an example of bringing in the top figure in a field rather than buying one-off posts.
The advice attached to the example is to pitch the biggest creator in your niche on a go-to-market role with salary and equity, tied to a mission. It compares this to buying wholesale: the creator learns the roadmap, iterates on what drives clicks, and is less likely to move to a competing app. The worked example is from another app, Sunflower. Eric (Mr. Impulsive), with 50 to 100 million views a month, became VP of Sobriety before Sunflower had revenue and drives 50 to 100k link clicks a month. Quote: "Just hire them as employees. Don't go to them and be like, I'm trying to buy one post."
I speedran an ai app from 0 to $1m/yr in 10 months
Got Mark Hyman, the godfather of functional medicine, to be its face, as an example of hiring the leading figure in a field.
Function Health made the leading figure in functional medicine, Mark Hyman, its face. Function Health got Mark Hyman, called the godfather of functional medicine, to be the face of the company. It is cited as an example of bringing in the top figure in a field rather than buying one-off posts.
The advice attached to the example is to pitch the biggest creator in your niche on a go-to-market role with salary and equity, tied to a mission. It compares this to buying wholesale: the creator learns the roadmap, iterates on what drives clicks, and is less likely to move to a competing app. The worked example is from another app, Sunflower. Eric (Mr. Impulsive), with 50 to 100 million views a month, became VP of Sobriety before Sunflower had revenue and drives 50 to 100k link clicks a month. Quote: "Just hire them as employees. Don't go to them and be like, I'm trying to buy one post."
How Superpower is Reinventing Healthcare
Named as a competitor. Max argues no consumer health company has yet succeeded, so Superpower reasons from customers and first principles instead of copying rivals like it.
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