The Paywall Strategy That Increased Conversions by 56%
Starts the trial, then shows a 'free gift' of 30% off that moves the yearly plan from about $60 to $39.99 within one subscription group. Its long chat-style onboarding is said to help conversions, though no data was shown.
Tips
- Offer a discounted plan right after a trial starts when trial-to-paid is low▶ 10:12Steve has no data on it and shared it as an interesting example seen on LinkedIn.
- Add a chat-style Q&A step in onboarding to lift conversions▶ 9:48Reported by other clients; Steve also notes longer onboardings work in health and fitness.








