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Craigslist

An online classifieds site with plain text listings.

craigslist.org2 sources1 tips
At a glanceCraigslist added photos slowly, keeping text up front
Before
  • Plain text listings
  • Text is where buyers compare prices
After
  • Photos added over two years
  • Text still kept prominent

Photos added without displacing the text

From Mark Pincus on Craigslist

What was said about Craigslist

  • Craigslist added photos slowly and kept the text up front. Craig Newmark spent two years adding photos to listings. He kept the text prominent, since that is where buyers compare prices.

    Mark Pincus cites it as an example of changing a proven product with great care.

    Lenny's Podcast

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