App Masters · Nov 24The Most Important Element of App Store Optimization (ASO Keyword Research)
Has only about 4,000 ratings yet ranks well, so its keywords are worth studying. It repeats "calories" in its text and ranks for open terms like "free calorie app" that Cal AI could try to take over.
Tips
- Study small apps that outrank giants instead of copying the category leader▶ 6:14In the calorie tracker results, Calorie AI had about 4,000 ratings while MyFitnessPal has 2.1 million, Lose It 700,000 and Cal AI 200,000.
- Compare your app to competitors in an app report to find keyword gaps▶ 8:50Cal AI had 154 number-one keywords versus 5 for Calorie AI, yet Calorie AI ranked for terms like free calorie app and free calorie deficit tracker that Cal AI could go after.
