App Masters · Mar 21Early Stage Strategies to Drive App Subscriptions
It reached almost a million downloads in about two years across 66 influencers with zero paid ads. It judges influencers by engagement (at least 1%), ran a free COVID yoga challenge, and had its biggest revenue day on International Yoga Day with a 50% off promo.
Tips
- Judge influencers by engagement rate, not follower count▶ 15:53One partner with 400,000 followers and about 10% engagement got 200,000 app downloads with no paid ads.
- Align promotions with holidays and awareness days in your niche▶ 17:07It was their biggest revenue day of the previous year.
- Offer a free challenge in a crisis to bring people in▶ 17:56Subscriber numbers kept climbing every week after the free challenge launched.
- Use giveaways that require a story post about your app▶ 13:00Part of how Breakthrough got almost a million downloads across its apps with zero paid ads.
- Cold email influencers with personalized mail merge, from places they gather▶ 25:04The Insight Timer list got very high open rates on cold email.
- Niche down your app to rank and convert better▶ 16:26Sam's stretching app is number one for stretching and has 200,000 downloads.
