App Masters · Jun 16The AIGC Ad Creatives Crushing It vs. The Ones Flopping
Ran ads for a year before its economics turned positive, funded by other Reface apps. Iterating one real influencer ad into hundreds of variants moved results 20 to 30% from background changes alone, and it later hit number three nutrition app and top 10 fitness app globally by downloads.
Tips
- Anchor ads on one real UGC creator, then vary everything around them▶ 4:55The Bite Pal ad ran more than a month, long for the current environment, and changing the background alone made a 20 to 30% difference.
- Iterate on a winning creative to reach new pockets of audience▶ 9:24Anton said background changes can move performance by roughly 20 to 30%.
- Keep the core concept and product idea human, use AI around it▶ 8:19
- Try obviously AI-made creatives, because they can still earn clicks▶ 10:49The raccoon ad was clearly AI yet people still clicked.
- Commit to an idea you love before ads prove it, if you can fund it▶ 15:00Bite Pal later hit number three nutrition app and top 10 fitness app globally by downloads.
- Compound small 2% operational gains into a scale advantage▶ 13:34
