App Masters · Sep 7AdMob Mediation
Named as a strong demand partner for rewarded video, a format with high CPMs.
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Company · Marketing & growth tools
Unity
A game engine company that also runs a mobile advertising network.
What was said about Unity
Monetization models3
- Match ad formats to the networks that pay best for them▶ 1:52Unity is named as a strong partner for rewarded video.App Masters · AdMob Mediation
- Segment historical ad performance by format, device and geography▶ 3:30Examples: AppLovin does very well in the US but may not give the best eCPMs in India, and Unity is said to do well on rewarded video.App Masters · How to Increase AdMob eCPM for Mature Apps (Part 3/3)
- Offer opt-in rewarded video ads instead of banners or interstitials▶ 15:25Hipster Whale makes more from ads than from in-app purchases, with no $99 purchases and all purchases permanent with restore.App Masters · Crossy Road Creator Matthew Hall (Audio Masterclass)
App Masters · Sep 7App Masters · Jun 15How to Increase AdMob eCPM for Mature Apps (Part 3/3)
Unity is reported to do very well on rewarded video, one example of how network strength varies by format.
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App Masters · Jul 15Crossy Road Creator Matthew Hall (Audio Masterclass)
It supplies Crossy Road's rewarded videos, which run 15 to 30 seconds and pay 20 coins each. It was easy to add through the Unity asset store.
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