App Masters · Jul 18Mobile Ad Fraud Bots & Inefficient Marketing Campaigns
Its SDK judges human interaction from touch pressure, timing and phone movement. Its database showed bot abuse in apps is the tip of the iceberg, far beyond ad spend fraud.
Tips
- Screen for bots in installs and in-app actions▶ 5:12Adjust acquired Unbotify, whose SDK tells whether device interaction is human, to protect ad spend.
- Check users for bots throughout the app experience, not just at install▶ 7:10Adjust tests the user every single time, because some people play a few days and then use a bot to win.
- Assume your app has more bot abuse than you think▶ 6:40Paxman cannot share numbers or a percentage, but says it is much worse than people think, and many shopping apps have bots buying from them.
- Protect game fairness from bots that ruin the player experience▶ 5:57
