App Masters · May 20How to Increase Mobile Game Revenue Using Rewarded Surveys
Started from a lock-screen ad app and a wish for free Clash of Clans gems, then connected game publishers with market researchers. An indie game with about 200 daily users added roughly $1,000 a month, and some users take over $100 of surveys in their lifetime.
Tips
- Add rewarded surveys to monetize users who never pay▶ 2:18The founder's own wish to get Clash of Clans gems for free without paying $20 led to the product.
- Layer surveys on top of ads and purchases rather than replacing them▶ 5:10An indie dev's early game with about 200 daily active users added roughly an extra $1,000 a month, and it took nothing away from ads or in-app purchases.
- Give users several ways to earn currency and let them choose▶ 6:05
- Use rewarded surveys to lift retention among non-paying users▶ 5:19Apps with rewarded video and rewarded surveys saw higher retention rates, according to the founder's experience.
- Prioritize surveys in long-lifespan games like strategy, casino and puzzle▶ 5:35Some users take $100 plus worth of surveys over their lifespan, creating whale survey users.
- Attach surveys to your most spendable currency, after reviewing each game's economy▶ 6:44
- Expect daily survey use in fast-spend games and bursts in slow-spend ones▶ 6:56Poker users took about $10 of surveys upfront, then came back weekly or biweekly. Slots users came back daily.
- Monetize the few users you have before chasing more downloads▶ 8:36An indie dev with about 200 daily active users added roughly $1,000 a month with surveys and now covers his bills by repeating it across more apps.
- Use real market research surveys, not fake ones that just show ads▶ 3:52
- Try rewarded surveys in non-game apps that have a rewarded currency▶ 9:20
- Spot product ideas by asking what you would change as a user▶ 1:40
