App Masters · May 255 Reasons You Should Soft-Launch Your App
Covered Steve's paid camera app in 2014 after the viral Medium post and the shake-to-flip pitch built pre-launch buzz.
Tips
- Publish a provocative pre-launch blog post and capture emails▶ 7:13The post went viral and brought 100+ emails before launch, and later helped him get press on The Next Web for a paid app in 2014.
- Watch people's reactions to your idea and lead with the wow feature▶ 9:32Leading with the shake-to-flip feature plus the blog post got press on The Next Web and strong sales for his paid app.
