App Masters · Jan 5Mobile User Acquisition: How to Get Started and What You Need
Measures about $20 billion in ad spend a year across 5,000+ apps and 300 ad networks, and publishes an ROI index of networks. It models missing SKAdNetwork data with about 98% accuracy, enabling day 7 and day 30 ROI cohorts.
Tips
- Start with three to five ad partners, not the inbound long tail▶ 4:54Singular's ROI index covers about $20 billion in ad spend, 5,000 apps and 300 ad networks, and the largest partners are Google and Meta.
- Expect about 20% of SKAdNetwork data to be missing and model it▶ 16:50On average about 20% of data from Apple is not reported; Singular says its modeling reaches about 98% accuracy.
- Plan engineering time for SKAdNetwork postbacks and conversion value decoding▶ 14:55
- Try connected TV on a CPI basis with a modest budget▶ 30:55Singular sees growing quality results from CTV and expects it to grow more in 2023.
