App Masters · Apr 23Mobile App Engagement and Retention
Ritchie's company, pitched as a single system replacing scattered analytics, segmentation, recommendation and messaging tools. It captures events with one line of code, needs no engineers to instrument, and predicts churn about three weeks ahead to fire coupons or game offers.
Tips
- Predict churn with machine learning and trigger automated campaigns▶ 11:55The speaker's example predicts losing a user in about three weeks to a month and fires a targeted campaign before that happens.
- Tie behavior to a user ID and traits across web and mobile▶ 10:22
- Combine user data across iOS, Android and other devices▶ 13:29
- Work through the customer value growth checklist▶ 7:52
- Use data scientists for business rules, not only technical modeling▶ 1:33
