PostHog
A product analytics platform.
PostHog shows up as a supporting tool, not a case study, and the sources give no metrics for it. One founder used it to check whether users understand a feature and where they get confused. Others list it as an alternative to Firebase and Mixpanel, and as a core PLG data stack option. Lesson: start with product analytics, and cross-check tools.
- 1PostHog flags confusionShows where users get stuck
- 2User taps in first timeVideo never shown again after this
- 3Short demo video playsScreen recording or creator explaining
- 4User moves to challengeBrawler punch counter app
From PostHog analytics, Brawler punch counter app
What was said about PostHog
Product analytics like PostHog is the first piece of a PLG data stack. Hila Qu lists the core infrastructure as a data hub such as Segment, a product analytics tool (Amplitude, PostHog or Mixpanel), an experimentation tool, and a lifecycle marketing tool.
Lifecycle tools act on in-product behavior, unlike lead-nurture email tools that score opens and reads. Enrichment (ZoomInfo, Clearbit), onboarding builders (Appcues, Userpilot) and PQL tools (Pocus, Endgame) come later.
Install two analytics packages to cross-check your data. Chaim's team uses Firebase (Google Analytics) most, and sometimes installs two packages to cross-reference the numbers. Mixpanel and PostHog are named as alternatives.
You can also compare against Apple and Google Play analytics, then learn to read what the data means. Quote: "sometimes we even install two packages differ to cross the information".
Use PostHog to find where users get confused, then add a demo video. For complex features, show a short screen recording or creator explanation the first time a user taps in, then never again. PostHog analytics help spot where users are confused.
The Brawler punch counter shows a video on first use, then moves on to the challenge. Creators will often make these videos for free.
Meet the ex-wrestler making $41k/mo with AI apps
Used as the benchmark for whether users understand a feature and where they get confused.
Use PostHog to find where users get confused, then add a demo video. For complex features, show a short screen recording or creator explanation the first time a user taps in, then never again. PostHog analytics help spot where users are confused.
The Brawler punch counter shows a video on first use, then moves on to the challenge. Creators will often make these videos for free.
5 Features You MUST HAVE In Your Minimum Viable Product (MVP) 💡
Listed as an alternative analytics package to Firebase and Mixpanel.
Install two analytics packages to cross-check your data. Chaim's team uses Firebase (Google Analytics) most, and sometimes installs two packages to cross-reference the numbers. Mixpanel and PostHog are named as alternatives.
You can also compare against Apple and Google Play analytics, then learn to read what the data means. Quote: "sometimes we even install two packages differ to cross the information".
The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Named as a product analytics option for the core PLG data stack.
Product analytics like PostHog is the first piece of a PLG data stack. Hila Qu lists the core infrastructure as a data hub such as Segment, a product analytics tool (Amplitude, PostHog or Mixpanel), an experimentation tool, and a lifecycle marketing tool.
Lifecycle tools act on in-product behavior, unlike lead-nurture email tools that score opens and reads. Enrichment (ZoomInfo, Clearbit), onboarding builders (Appcues, Userpilot) and PQL tools (Pocus, Endgame) come later.
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