Notix

App Masters · Jul 13

Push Notifications: Best Practices and Revenue Boosting Strategies

Its data shows messages of 10 words or fewer get a 9% click-through rate versus 3.5% for 21 or more words. Emojis lift click-through from 3% to 3.5%, and one or two pushes per day is optimal.

Tips

• Limit pushes to one or two per day▶ 4:20Notix guidance cited: about one or two per day for optimal click-through rates.
• Keep push messages to 10 words or fewer▶ 6:04Notix data: 10 or fewer words got a 9% click-through rate, 11 to 20 words got 5%, and 21 or more got 3.5%.
• Add emojis to push notifications and A/B test them▶ 5:55Notix data: 3% click-through rate without emojis versus 3.5% with emojis.